Boeing Vs Airbus Case Summary

1. Dupuy, as the decision-maker, had defined the essential points on which the contract would be negotiated. These keys points were often linked first of all to the prices which would maximize the profit and next, the performance of the fleets in order to achieve the structural objectives and enable Iberia to make profits after having covered all its expenses. Today, the competition between aircraft manufacturing companies is often located at the level of fuel consumption, reliability and the possibility of reselling without losing too much money in return on investment. This is something that the chief financial officer understood very well about both Boeing and Airbuses while they focused more on the numbers and not on the technical quality of their aircrafts. Boeing and

The strategy adopted by the both companies Boeing and Airbus is mainly based on the price and profit margin that Iberia could earn over its customers over the long term. Neither company wanted to go into the technical details of their respective device may be because to protect themselves from the competitive threat and not to swim in sight. This lack of information could lead to a hindrance to the purchasing decision making because it would not help the decision maker to choose either Boeing or Airbus planes based on the technical specifications of the both brands. Although the price aspect is a very important in the decision making process, the specifics, technical and technological advantages of each plane also matter a lot to influence the purchase decision and we can notice it at the end with the choice of Airbus although it does not have as many seats as Boeing. Wanting to protect itself too much, one ends up going to discovery and this has certainly to prejudice the two companies when Dupuy was making the purchasing decision because of lacks of necessary information on the components of each models or products of both company which may influence him in his decision making to