Boeing South Africa Case Study
To begin, please provide a brief introduction to Boeing South Africa and some of your current operations? Boeing has been in South Africa for many years, since selling 720s to South African Airways (SAA) many years ago, and have had a presence since the time of the DC3, DC6 and DC7. More recently, Boeing’s presence is focused on growing the partnership with SAA which started with the 21 737-800s in 1998 and 1999 with delivery in 2001.Thereafter we have not been able to succeed with SAA on wide bodied airplanes, but have had more success with ComAir, which is an all-Boeing fleet, as well as SAFair which is an all 737 fleet. In 2002 we opened a Boeing international office in Sandton, Johannesburg, which was then closed in 2008 for a variety …show more content…
We had 10 attributes varying from weather, quality of living, security, business environment, crime activity and no matter what we did with these 10 attributes, the result always came out as Johannesburg. Also taking into consideration that of 20 of the largest companies in Africa, 18 are based in South Africa and of the 25 largest multinational companies, 24 are based in South Africa. Can you discuss some of the short term goals Boeing hopes to realize in the South African Market? Besides being the preferred supplier of wide bodied planes to SAA, Boeing aims to maintain and expand its market share throughout the African continent. Currently with 63% market share, Boeing intends to have in excesses of 65% market share. Boeing and Airbus dominate the global aerospace market, what is Boeing’s experience in collaborating with South African companies? We have no problem with parts coming out of any of the African countries with which we work and, when considering collaborating with a company, there are always 3 things we look at; ‘quality, schedule and …show more content…
What is the R&D environment like for South African Aerospace and Defence companies? There is an enormous amount of capability in the country. Boeing currently has 2 research grants at UCT and 2 at Stellenbosch University, incorporated under the National Aerospace Corporation (NAC), which is based at Wits University. In what areas would you say the South African aerospace sector is particularly
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