Premium Beer Segment: Two Types Of Pricing Strategy
THE BIG AMBITIOUS PLAN
Strategies
Pricing Strategy
The company follows a Product line pricing wherein there are a range of varieties of beer offered in different price bands. But for the three varieties; Premium Beer Segment, Mainstream Beer Segment and Economy Beer Segment, having different pricing strategies can be fruitful.
Premium Beer Segment- two types of pricing patterns can be followed:
1. Skimming pricing- A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment. 2. Premium pricing- Practice in which a product is sold at a price higher that that of competing brands to give it snob appeal through an aura of 'exclusivity'. Also called Image pricing or
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It is in this area that the bigger part of the resources would be allocated and strategic campaigning would be done.
Plan towards building an inclusive organisation
1. The company can make use of traditional HR methods like annual employee surveys, and performance is rewarded based more on presence than achievement and results. Offering real-time performance reviews, company analytics and employee recognition, these platforms can change the status quo to create an engaging, rewarding work environment.
2. Motivating with instant feedback, encouraging peer connection and providing tangible rewards will help to boost employee engagement with ease and efficiency.
Improvement in talent engagement and efficiencies
Employee efficiency can be improved by putting employees in a more productive mindset. In order to do that the organisation can use the following strategies:
1. Designing economic incentives so employees at all levels of an organisation can benefit from
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