Bonia Case Study

Non-financial information
Bonia Cooperation Berhad Bonia Cooperation Berhad is a company that involve in retail and distribution of leatherwear, foot wear, men appearance and accessories. The founder was Chiang Sang Sem and he is still the CEO for this company until now. He have over 30 year experience in the leather industry. He have skills and expertise in the leather industry. He always travel all around the world to ensure that his company follow the trend of fashion.
In December 2011, Jacky Cheung “1/2 Century World Tour’ Concert was held in Malaysia and Bonia was one of the main sponsors. Bonia are offering an extra treat for the Jacky Cheung fan among Bonia customers with complimentary limited edition ‘Jacky
Cheung Concert’ merchandise

It was an awards that organized by The Association of Accredited Advertising Agents Malaysia (4As) with Media Prima as the joint presenter. The purpose of this award is to accelerate the country top performing brands. Bonia have a growth of 33.6% and have brand value of RM 129 million in 2012. Among 30 winners of this awards, Bonia was the only company that fall under leatherwear category. Besides focusing in their core business, Bornia Corp also further develop their business in different sectors. In 24 October 2012 Bornia Corp launch their first Renoma Café Gallery. It was attended by many VIP. There are many event that held during the launching ceremony like sand art performance, Renoma fashion show and video montage showing about the origins of the cafe. In future, Bornia Corp will steps up overseas expansion plan. Bornia Corp are basically try to target new markets like Thailand and the Philippines to expand the business. Bornia Corp executive director Datuk Seri Daniel Chiang say that their company plan to move their target group to overseas because the growth rate in Malaysia is slower compare to overseas

Their chairman is Chia Kee Foo. He has more than 30 year experiences in this sector. He has a great understanding about the apparel market and manage to keep his company always follow the latest trend in the fashion industry. There is a bright future in store for Cheetah Holding Berhad. Currently Cheetah are brewing big plan. Cheetah has also taken off their expansion plan, Cheetah recently signed with Woolworths plc to get the right to manufacture, distribute, promote and sell Ladybird merchandise in Malaysia and Singapore. Cheetah has also invested and acquire 75% stake in Above House Sdn Bhd which retail and distributes ladies fashion accessories to further enlarge their business. Their executive director Chia Kee Kwei also mentions that they are trying to get more acquisitions locally and abroad from more various parties. In 2007, Cheetah Holding Berhad had made it to the Fobes Asia 2007 Best Under A Billion List, with the sales under RM 3.4 billion. Cheetah show consistent profitability and growth over pass few years. There are over 22500 listed companies in the Asian-Pacific region and 200 companies are drawn from all of the listed companies. There was only nine company in Malaysia won this award which included Cheetah Holding