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Swot Analysis Of Bookline

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Background
Bookline online bookstore was founded in 1995. Nowadays, it has become the largest online bookstore in Taiwan. Chang Tian-Li, the founder and current general manager of Bookline, who wanted to systematically collate publishers’ DM which he received when he backed to Taiwan from U.S.A, in order to obtain and retrieve it any time. Then he realized that books are the most abundant and depth content media, why not put the two together? Taiwan had the world’s second highest density of book publishing at that time. However, the purchasing power of the national was decline because of economic depression. The oversupply of new published books made this industry became a "cutthroat business". With an ideal of culture, personal intuition and …show more content…

It emphasizes on providing a complete portfolio of services for people who demand knowledge in Chinese language. Bookline mainly engages in publications in Taiwan, and also includes publications in Hong Kong and China. New products that have developed also focus on the needs of culture, knowledge, and aesthetics. In addition to books, for example, magazines, music CD, ticketing are also the important services of Bookline. …show more content…

However, Bookline is the first Chinese language online bookstore. Because entering market early, it has accumulated many business experience and abundant database. Especially, a wide variety collection of book information is the greatest competitive advantage of Bookline, which is difficult to catch up for latecomers.
Bookline has a rich database, through requesting customers to fill in their personal data. Furthermore, customer can subscribe to e-newsletter depending on the books types they prefer. Bookline thence learns behavior patterns and spending habits of customers, and thereby recommend relevant books according to customers’ preferences. This is called "personal marketing" and "database marketing", which is a very important advantage to B2C e-commerce.
Successful Reasons
The combination of virtual and reality brings to the success of Bookline. Service delivery and management of web side are not so difficult, while the success of Bookline is finding out the valuable hidden information from the huge database. Then deeply analyze the data with statistics and artificial intelligence technology, and accordingly build different business

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