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Boost Juice Bar Analysis

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Trio awards for Boost Juice Bars South Africa

An Apple a day keeps the doctor away! This is a famous quote by Benjamin Franklin, one of the founding fathers of the United States of America. According to studies, fruits including apples contribute to a healthy life because of their positive characteristics.

Boost Juice Bars are a healthy alternative to fast foods. They are a franchise group with over fifteen outlets across South Africa and the franchise footprint is still expanding. The company’s products include delicious low fat juices, smoothies, crushers and super snacks. Their main focus is to produce products that are 98% fat free and that contain no artificial colouring, - flavours or preservatives. The team of health experts are always on the lookout and are willing to learn and adopt any new innovations in healthy products, to provide their customers with only the best and most healthy choices.

Boost Juice bars were started in 2005 by Lyle Peters and Mike Bray. Even though the concept is relatively new to citizens of South Africa, they are starting to warm up to the idea of this healthy and unique experience.

Boost Juice bars’ slogan is Fruit in a cup! These awards meant success in the …show more content…

The expo is an annual celebration of health, fitness, wellness and beauty. Boost received the Silver Stand Excellence award because of the exclusive benefit of the Juice Bars; its ability and flexibility to fit into small areas, they were able to create a fully functional Bar at the expo. They produced their famous 98% fat free smoothies and crushers to the expo’s visitors. After the expo it showed that 40 000 people attended, which means that all those visitors was able to experience the Boost vibe, spreading the word even faster. After the company reigned supreme at the expo they also got the opportunity to be featured on SABC 2. This was an incredible opportunity to bring awareness to this growing

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