BOOST JUICE BARS “Perfectly Imperfect”
Executive Summary
In this report on Boost Juice bars I worked on their start up history how Janine got an idea to start such an innovative business in year 2000. And how this innovative idea adds value to the life’s of many people here in Australia and other countries and also to the Australian and other countries economy. Afterwards we also understand the competitive advantages of Boost in respect to their competitors and how they differentiate form others. This company also adds values to our environment by using renewable resources and works sustainably on it with many innovative ideas.
Janine the
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BOOST Products- There all smoothies made from all natural ingredients, they don’t use any artificial sweeteners, colors or any preservatives. Their smoothies are almost fat free. Boost juices loaded with abundance of nutrients that are essential in day to day life. Mostly we use fruits which are Instant Quick Frozen (IQF). More over they used their very own TD4 (To Die 4!) low fat frozen yoghurt, which is full of streptococcus thermophilis and lactobacillus delbrueckii.
2. PRODUCT Localization- International uniformity of a product has its own advantages, as customer is assured that wherever they go and buy product from Boost will be the same and have the same taste. Even we do not resist to this only at Boost we have some products which is purely based on customer customized.
Boost always have competitive advantage in respect to Taste as in boost we use fresh fruits from the local market of particular country that really adds a localized edge to it.
3. MARKETING Customization- Here in Boost we understand that consumers all over the world have different values, beliefs, customs, market demand is different with no compromise with our global brand consistency. It’s not about taste and health, boost focus on customer entire experience each time customer enter a
Janie Crawford fights to live the life she imagines for herself. Being lively but voiceless, she holds the trigger to her own destiny. Janie’s main characteristics are her willingness to act upon her inner instincts and
This report evaluates the Boost Juice Undercover Boss documentary in regards to organisational culture, management and leadership styles and motivational theories as well as the impacts of these. The organisational culture of a company can essentially make or break it. Juice boost has built a strong organisational culture around having positive and motivated staff which then reflects positivity on the company’s image. Janine Allis is a strong leader who put in a lot of hard work and time to get to where she is with Boost Juice.
Moreover these consumer insights help companies optimize their marketing budget, where in case of Pillsbury same advertising that was shown in
Gatorade was founded in the summer of 1965 when a University of Florida assistant coach sat down with a team of physicians to determine why so many players were being affected by the heat and its illnesses. Two key factors were determined by the group of researchers: the fluids and electrolytes lost were not being replaced, and the large amounts of carbohydrates used for energy were not being replenished. The researchers went to the lab and formulated a balanced carbohydrate – electrolyte drink that would replace the key factors the Gator players lost through practice and games. That is how the name ‘Gatorade’ came to be. This commercial has a strong ethos, pathos and logos with professional athletes and voice overs of ethos, music, visuals
The second issue has the same importance as the first one, it is a choice between taste and health issues. The decision about the taste and health will eventually be solved with a clear compromise, because both of these factors have a great potential for the market. This decision can affect all the range of products that may be released later on. First BASES indicated that health is more important in this area, but the second BASES shown that they should not ignore the "taste" because it has the great importance for consumers.
It’s very clear the Mountain Dew Kickstart drink is looking to be a hip and alternative energy drink. Today weird and “out there” get positive
The addictive food that is sold by supermarkets is made to appeal to the consumers’ taste and make them addicted to it. In Michael Moss’ “The Extraordinary Science of Addictive Junk Food,” he mentions that the potato chip is a snack that provides a feeling of pleasure as well as a rewarding sensation in the brain through its coating of salt and fat (490). Small details food companies put in the food make a difference in the taste, which tends to attract more consumers without them aware of how they are being addicted to the food. In food companies’ perspective, the engineering of food to add more flavor and attract more consumers has no issue since it is how companies make their profits. Stephen Sanger, head of General Mills and the Yoplait brand, was able to produce $500 million in revenue from a new dessert that originated from the yogurt since it maintains a nutritive image with consumers (Moss 475-476).
Jamba Juice is a smoothie and juice café that is known for their healthy alternatives to sugar packed meals and drinks. When they opened the doors to their first store in 1990 under the name of Juice Club, they were the only free standing healthy juice and smoothie café, similar to what was offered only in small, local health food stores at the time. In 2008 James D. White was hired as the new CEO of Jamba Juice. Bringing his experience from major US food and drug retailer, Safeway, White hoped to come up with a new strategic plan and direction for the company. However, the company faced many difficulties at the time: they had recently entered an area that was in direct competition with the likes of Starbucks and McDonalds, without the financial backing that those restaurants had.
ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.
Nudge theory offers a means by which we can attempt to influence the food choice of the individual by making changes in the choice architecture of the offering. I have
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.
The health food drinks market is highly competitive with various heavy players like GSK, Cadbury, Nestle, Heinz etc. The health food drinks market is divided into white beverages and brown beverages. Horlicks with 36.2 % market share leads 5500 crore health food drinks market. Bournvita is leader is brown beverage category followed by Boost. Nestle Milo a relative new entrant to the market was launched in India in 1996.
While customers have individual perceptions that may be based on their cultures, there is a higher level of openness towards other cultures and reflective distance from one’s own culture. As a result, the marketing strategies adopted have to consider the cultural aspects and the variations that may influence consumer choices. Some of the main issues that require consideration in this case include the skepticism of customers about the acceptability of tissue culture beef. Customers may view tissue culture beef as being significantly different from traditional beef. People may have varied views about tissue culture beef because it is grown in the lab.