Boost Juice External Influences

Influences

External influences

Society

• As trend in society change, a business will need to adapt to these changes to remain on top and to continue to make a profit from its profit.
• Boost Juice, was created from a social trend; the want to be healthy. Boost juice was created when founder Janine Allis, while on a holiday to America, she noticed a social trend shaped around the want to be healthy. However, there was virtually no fruit juice outlets found in Australia. A social trend was the catalyst that created boost juice.

Economy

• As the economy goes through the periods of ‘Booms’ and ‘Busts’, the amount of profit that a business will receive over the course of a year.
• As the economy experiences a Boom period, consumers will become more confident in

However, in the case of boost juice, when boost juice was created there was very little fruit juice outlets in Australia. As a result, Boost Juice did not need to lower its prices by much in order to beat its competitors.

Technological
Geographic
Legal
Political
Institutional

Internal influences

Product

• The product that a business provides will greatly affect the internal operations of a business. The product produced by Boost Juice is Fruit juice smoothies.
• A product will affect how well a business does. If a business is to be successful it need to produce products that the public will want.

Business culture

“Boost has a can-do attitude. We don’t believe in the word ‘try’ because that means I’ll give myself permission not to succeed. You don’t try, you just do it.” – Janine Allis.

• Business culture can affect how well a business will do. The business will fail if it has a negative attitude. How a business treats it consumers is everything.
• Boost juice has a very positive attitude. This can greatly affect how Boost Juice will profit.