Boost Juice Swot Analysis
TOP JUICE – SWOT ANALYSIS
Strength
• Relationships: Has strong relationships with local producers, interior companies and IT providers which helped expansion run smoother
• Natural product: Top quality fruits and vegetables
• Location: It has over 50 stores scattered around main cities such as Sydney, Melbourne and Brisbane
Weakness
• Small management team:
• Brand acknowledgement: Late entrant in to market, therefore not as well-known as Boost Juice and other fresh juice stores
Opportunities
• Franchising: Accelerates expansion and spread brand awareness across Australia
• Fast growth: Growing demand of healthy beverages
• Health conscious consumers: People are more educated and
Threat
• Competition: Competition could develop expensive
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