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Boot Juice Bars: A Case Study

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Boost Juice Bars is an international chain of retail outlets that specialize in selling fruit juice. Boost Juice was formed in March 2000 with the first store located in Adelaide, South Australia (Boost Juice, 3 May 2015). The headquarters located at Chadstone, Melbourne, Victoria, Australia. Boost Juice is now operating in many countries than any other juice bar in the world with over 350 stores operating all over Australia and around the world. Boost Juice operate in countries such as Chile, China, Germany, Hong Kong, India, Indonesia, Malaysia, Mexico, Singapore, South Africa, South Korea, Thailand, United Kingdom and etc. The company has expanded internationally through franchising (Boost Juice, 3 May 2015). The continued growth and success

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