Bosch Mission Statement Analysis

Mission statement is a declaration written by an organization which represents the organization's core purpose and focus which usually unchanged over time. It Usually state a company's function, markets and competitive advantages. It doesn't have to be catchy or easy to remember sentence ,it just need to be accurate for the company. "BeQIK" is the Bosch Company's mission. The "Q" is about produce a premium level quality products to customers, and quality is the most value asset for the Bosch Company. The "I" is about being innovative when the company facing different challenge everyday. Lastly the "K" is the German term “Kundenorientierung” which means customers orientation so that the company can inspires customers and associates.

A vision statement takes into account the current status of a company. It is intent to provide guidance and inspiration for choosing current and future courses of actions. Bosch company's vision is "creating value - sharing value" which represents the goal of the company. Bosch strive to enhance the quality of life with solutions that are both innovative and beneficial and sustained economic success and a leading international market position. So that Bosch can sustain successes and retain entrepreneurial freedom and financial independence so that Bosch company can acts according to their principles and determined to achieve to the goal they

Next, analyse the factors that affect the plan/events/marketing activities. Recently, there are few plans made by Bosch company in year 2015. First plan is Bosch wants to recruit 12,000 trained graduates worldwide to realign the company for the internet of things era. One third of the position will be available to apply for people without any professional experience. Bosch (Stuttgart, Germany) state that it is looking to hire in Europe and in growth markets such as India and China. Many of the jobs will be software-related as systems and software engineering will be a key competence for the future. Bosch also plans to recruit about 3,200 trained graduates in India; 2,600 in China and 1,200 in Germany. Furthermore, Bosch is focus on such ideas as creating connected network with vehicle or homes via an mobile app or internet for example allow access to heating control of electric cookers or others household appliances using internet through an mobile app. In year 2013 Bosch had set up a subsidiary company named Bosch Connected Devices and Solutions GmbH it's purpose is to focus on the develop of systems based on sensors and