Bottega Veneta Case Study

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Bottega Veneta came into existence in 1966 founded by Renzo Zengiaro and Michele Taddei in Vicenza. Literal meaning of Bottega Veneta is “Venetian shop” in Italian. Bottega Veneta has always held it’s head high basis their craftsmanship. The signature leather weaving technique named intrecciato came into existence and has stayed as a prideful discovery for Bottega Veneta. In the beginning of the 1970s, Bottega Veneta built its reputation around the irreproachable quality of their work and began selling to the classy-strata with it’s discreet advertising tag line “When your own initials are enough". The motto “When your own initials are enough” conveys a concept of elegance and confidence that applies to all kinds of luxury products that Bottega…show more content…
He brought discreet advertising back for Bottega Veneta by removing their logo stamps. He made Bottega Veneta’s signature intrecciato weave the most noticeable feature on all leather luxury goods sold thereby taking the brand’s focus back to artisanal production. Tomas Maier is the creative talent behind the renaissance of Bottega Veneta. With its re-found fame, the fashion house released a women 's ready-to-wear line in 2005, and a men 's line in 2006 in parallel with their international expansion plan which had begun in 2002. In April 2006, The first jewelry line of Bottega Veneta was launched through which the brand branched out into the realms of interiors and furniture design. In summer 2006, recognizing the importance of craftsmanship and the fragility of this traditional way of life, a training school was launched by Bottega Veneta for supporting the future generations of leather craftsmen. The label received the ultimate recognition from the Luxury Institute of New York who chose Bottega Veneta as the most prestigious design house for the richest women of the United States in 2006. In 2011, the Italian house launched its first fragrance simply named Bottega Veneta and chose the daughter of Inès de la Fressange, Nine d…show more content…
Renowned fashion journalists, Maier himself along with book designer Sam Shahid worked collaboratively weaving the pages of this creative literary masterpiece. The mention of Bottega Veneta’s signature weave design i.e. Intrecciato along with the handcrafted Luxury goods of the brand including and an intrecciato slip-cover were the key highlights of this book. It was an ode to Maier’s vision of designing luxury for Bottega Veneta which could be seen in the brand’s apparels, watches, perfumes, jewellery etc. In October 2015, a second book purely focused on the "Art of Collaboration” project was
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