The Evolution Of Corporate Social Responsibility
EVOLUTION OF CORPORATE SOCIAL RESPONSIBILTY:
Bowen’s publication on “social responsibility of business” was the work through which the term CSR was coined in 1953.Through this work Bowen proposed some important question like ‘what responsibilities any society can reasonably expect from business organization’s ’?41
Traditional corporate philanthropy dates back to the 19th century and emerged out of a variety of factors, such as:
1) When talking about CSR the business organization should show some concern for the welfare of the immediate members of the corporate body like their employees and their families.
2) Innovative contributions by visionary business leader in quest of personal satisfaction, who built up philanthropic institution out of
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The principles includes principles of Corporate Social Responsibility expressed at the institutional , organizational and individuals levels, process of Corporate Social Responsiveness, such as environmental assessment, stakeholder management and issues management; and the outcomes of corporate behavior, including social impacts, social programs and social policies. This concept of corporate social performance looks at how business integrates social demands, arguing that business depends on society for its existence, continuity and
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There was a growing interest in social and ethical aspects in the strategic management literature during the 1990s. Ethical issues were considered at different levels of strategic analysis (personal, organizational and institutional) and were included within the logic of strategic thought, mostly in terms of its contribution to valuable future competitive advantage.
In the 21st century the public demands that business make social issues a part of their strategies. Today, managers continually meet demands from various stakeholder groups to devote resources to corporate social responsibility.
In the first decade of the twenty first century, the integration of ethics and social responsibility within the logic of strategic management had not changed substantially. However, the role that ethical issues are playing today is wider than few decades
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