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Swot Analysis Essay

935 Words4 Pages

Organizational Background Blu-O Rhythm & Bowl is a bowling and karaoke business established by Major Cineplex Group Plc. (MAJOR) whose is leading lifestyle entertainment company in Thailand. The company core business in cinema, bowling, karaoke, ice skating, rental and services, advertising media and movie content. MAJOR expanded its network of lifestyle entertainment portfolio as well as establish partnerships sustainable growth in many areas and many countries. It was listed on the Stock Exchange of Thailand (SET) in May 2002. Their vision is to be a iconic leadership in the entertainment industry and their slogan is “World 's Best Cinema and Entertainment Complex” (สุดยอมเมืองหนังและศูนย์รวมความบันเทิงระดับโลก) MAJOR started off with Theatre Cineplex in …show more content…

They did a joint venture company named, PVR Blu-O Entertainment Co., Ltd (PVR Blu-O). PVR Limited is a leading cinema operator incorporated and listed in Stock Exchange of India. In March 2009, the first “Club Fashion Bowling” runs by PVR Blu-O is opened in Ambiance Mall, Gurgaon, New Delhi. PVR Blu-O runs 5 bowling locations in India. In additional, MAJOR overall owns 19 branches of Major Bowl Hit, 6 branches of Blu-O Rhythm &Bowl, 1 De Bowl Club and D-Cine Karaoke and 2 Sub-Zero ice skate rinks. The “Sub – Zero: the Ice Skate Club” is the latest trend introduced by MAJOR. It quickly breaks through the hip and cool customer segments under the concept of “sport and entertainment” The Company also offers Figure and Hocky Class. There are 5 locations of ice skating under MAJOR which are Esplanade Ngamwongwan Kaerai (December 2009), Sukhumvit (March 2012), Mega Cineplex (May 2012), Central Festival Chiangmai (November 2013), and Central Festival Hatyai (December 2013). MAJOR runs 23 bowling places with 388 lanes provided, 235 karaoke rooms and 5 ice skating rinks in Thailand and Cambodia the end of

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