Bowman's Strategy Clock Case Study

Strategy can be defined as an action plan developed to achieve specific objectives within a definite period of time, while operating in accordance with organizational framework.

Strategic Management can be interpreted as a process of identification and applying of the strategies that administratives can carry out accordingly to achieve better performances over its competitors and build up competitive advantage for the organization.

Further the process of strategic management consists stages such as demonstrating the firm 's mission, vision and specific objectives. Developing the action plans and implement rules and regulations to achieve specified objectives and also allocating the resources for the implementation of action plans and policies.

This is a strategic model used by firms when developing marketing strategies to analyze its competitive position when compared to offerings of competitors. Firms need to focus on either on offering more perceived value to customers or lower prices to gain competitive advantage. In 1996, Cliff Bowman developed the Bowman 's Strategy Clock based on Michael Porter’s Generic Competitive Strategies theory so that it can be considered as an extended version of Porter 's Generic Strategies theory. Further this is an expansion of Porter 's ideas into eight strategic options and firms may follow these factors when comparing their competitive edge against

McDonald 's who operates in more than 100 countries with more than 36,000 restaurants all over the world. They serve approximately 69 million people each and every day. Hence McDonald 's has been extremely successful with this Low Price strategy by offering basic fast-food meals to its consumers at lower prices. McDonald 's hire and train inexperienced employees to maintain its labour costs at a lower level, rather than paying higher wages for trained