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Group Behavior Case Study Essay

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e. The general picture that emerges from the Case Study is that of confusion, clear lack of leadership and one that is filled with group politics. The situation is made worse by the general negative attitude among group members, notably the 2/3rds, that really takes away a good bit of performance from them. • Brainstorming can be a good method to generate ideas and develop alternatives however, the 2/3rds and CFO appeared not to have taken up this opportunity. The assumption behind brainstorming is that the group dynamic, the adage of two heads are better than one, can stimulate thinking. An individual's initial ideas can be contagious and before long, lots of new suggestions and ideas will flow. • The following specific rules should be followed …show more content…

E.g. unless the CS communicates the effects of ecommerce clearly and cogently, the employees would not appreciate and participate in its implementation wholeheartedly. Although molding group behavior is important this however, cannot be construed to mean that all employees must think and act alike. Innovation cannot happen when group behavior is the same across all levels. The point here is that while organizations must strive for cohesiveness and coherence, they must not sacrifice the principles of individual creativity and brilliance that are at the heart of organizational change and innovation. • While groupthink is generally accepted as a negative phenomenon, it has been proposed that groups with a strong ability to work together are able to solve problems more efficiently than individuals or less cohesive groups. Several conditions however, must take place for effective groupthink to occur: - i. Leaders can give group members the opportunity to express their own ideas or argue against ideas that have already been proposed. ii. Leader of the group should avoid stating their opinions or preferences when assigning tasks. Give people time to come up with their own ideas first (like CEO’s behavior in the Case Study, which is commendable). iii. Assign at least one individual to take the role of the ‘devil's advocate’. iv. Discuss group's ideas with an outside member in order to get impartial

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