Jim Munshi Brand Audit

Brand Audit of ITM Universe

SUBMITTED TO: SUBMITTED BY:

Rahim Munshi Hussain Padrawala

ASSIT. PROFESSOR MBA 2st YEAR (4th SEM)

ACKNOWLEDGEMENT

I would like to express my gratitude to my supervisor Rahim Munshi for the useful comments, remarks and engagement through the learning process of this report. I would like to thank my loved ones, who have supported me throughout entire process, both by keeping me harmonious and helping me putting pieces together. I will be grateful forever for your love.

Place: BARODA

Individuals will conduct internal audits or rent complete consultants for help. One advantage of employing a authority is an out of doors perspective. this may facilitate corporations establish problems they'll not be able to see internally, in addition as delivery in recent ideas.

The first step during a complete audit is to outline the complete and quote the sorts of pictures and concepts a corporation desires to project through disapproval, marketing, and product. The audit payoff to seem at however members of the general public reply to the complete and whether or not the company's current approach to business matches well with the expressed aims. Complete audits embrace AN analysis of strengths and weaknesses, like quality during a specific demographic or an absence of ability to regulate to dynamical economic

Expressed sometimes as a share of the target market, whole awareness is that the primary goal of advertising within the early months or years of a product's introduction. Brand awareness is said to the functions {of whole of brand name of name} identities in shoppers’ memory will and may and might} be mirrored by however well the consumers can determine the brand underneath varied conditions. Whole awareness includes whole recognition and whole recalls performance.

Whole recognition refers to the flexibility of the shoppers to properly differentiate the whole they antecedent are exposed to. This doesn't essentially need that the shoppers determine the name. Instead, it often means consumers can answer an exact brand after viewing its visual packaging images. Brand recall refers to the flexibility of the shoppers to properly generate and retrieve the whole in their memory.

In order to find out whether the people having the knowledge about the ITM universe we need to evaluate the