Brand Awareness Case Study

Brand recall:
Brand recall is the potential of the customer to memorize the brand when given a product type or a clue of the product.
Building brand awareness-
Building of brand awareness can be done by using different channels of promotion like advertising, social media, sponsorship, etc. in order to create brand awareness it is necessary to create a brand image, slogan or a tag line. Despite of the type of business you own, brand can create a huge impact. Companies main aim is to get to their name and logo into the public’s image, and using branded apparel to do so is an extremely effective technique, increasing brand awareness everywhere you turn. Implementing branded clothing into our uniform and marketing strategies offers business firms

International Journal of Management, IT and Engineering; Jagadhri 3.2 (Feb 2013): 141-154.
Today’s Consumers are influenced by many environment factors which differentiate them from the old consumers. Rapid growth for fashion consciousness have been observed among males and females thus the demand for better and good quality products has increased and if in case they don’t get the desired apparels the will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study is an attempt to analyze the purchase behavior of women and men towards branded garments and to study the effect of promotional activities on their purchasing. According to the American Marketing Association (AMA), a brand is a name, symbol, design, or a combination of them, for the purpose of giving an identity to the sellers product or service and to differentiate it from their competitors. Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of

It includes all the physical, mental and emotional processes and concerned behavior which are observable before, during and after each and every purchase of goods and services. This make us compelling to understand, observe, record and react to such behavior, in case we want to have win-win strategy that matter for marketer and the customer both. The research report presented is based on the Consumer Perception towards Branded Garments. Through this study an attempt has been made to practically understand those emotional or rational appeals, which drive the purchase decision toward the branded garments. Also certain demographic and psychographic profiles have been studied and certain relation has been