It is also use to target the scatter mass audience. The role of advertising on sales volume is very important. It is proved to be very essential tool in enhancing the sales of brand. Advertisement is directly linked with the sales of the products (Abiodun, 2011). Through advertisements customer behavior shaped and they motivate to buy such products.
The one is functional and the other is emotional value to the customers functional value focuses on the all the functional aspects of the product while emotional value depends on brand attitude because all marketing campaigns communicate the brands attitude to the customers (Geissler and Zinkha, 1998).Communicating positive brand attitude is the core objective of all marketing communications as it has the direct influence on the purchase intentions of the target audience towards brand and to create customer satisfaction ( Bulearca, 2000).Many clothing retailer using augmented reality for their products and facilitate online fittings (Kim and Forsythe, 2008). through augmented reality consumer feel they are in physical store or try clothes and experience by simply input their personal characteristics like face shape, hair or skin color and body figure in augmented reality interactive technology, thus save time and energy excel the conventional means of viewing clothes pictures and imaging how it would appear on one self (Tang et al., 2004).Augmented realityhas been used in marketing campaigns in a variety of ways. That one way can be seen as experiential marketing.Augmented reality experiential marketing plays an important role to create customer satisfaction, customer loyalty, intentions and positive word of mouth as well.Apart from that it is also very much beneficial for the
A yearning to keep their closets overhauled with the constantly changing patterns and styles found in the media is driving customers to buy attire in higher volumes, however at low costs; therefore development in volume deals is outflanking development in worth deals in numerous classifications. The objective of the fashion circle is to serve the nearby men and ladies group that experience issues discovering most recent western and urban clothes that fit their edges. This business sector is underserved in the real western retailer
Marketers come to recognize that advertising is a big help to move the product to the hand of the consumers. Advertising is used to introduce the product, to promote, and remind them about the product. They also recognize the advertising as a part of promotional activities that focused on building brand equity and maintaining purchases. Through the use of other media vehicle, Kool-Aid may remind the target audience that the product still exists and they have another choice to choose something to refresh their minds. So, we’ve like to use the print ad like tarpaulin and store signage in every store that the Kool-Aid is available, and television commercial so that will be seen by many audiences and it is not
Brand images should be positive, unique and instant. Brand images can be strengthened using brand communications like advertising, packaging, word of mouth publicity, other promotional tools, etc.Brand image develops and conveys the product’s character in a unique manner different from its competitor’s image. The brand image consists of various associations in consumers’ mind - attributes, benefits and attributes. Brand attributes are the functional and mental connections with the brand that the customers have. They can be specific or conceptual.
According to Herbig & Milewicz (1993); Janiszewski & Van Osselaer (2000); Turley & Moore (1995) brand name offers a symbol that can assist consumers to identify service providers and to predict service results; as a consequence, brand awareness will affect purchase decision through brand association, and when a product owns a positive brand image, it will help in marketing activities (Keller 1993). According to Stryfom et al. (1995) the marketers can create brand awareness among their target audience by repetitive advertising and publicity. Macdonald & Sharp (2000) also reveals that brand awareness plays an important role on purchase intention because consumers tend to buy a familiar and well known product. According to Chaudhuri, & Holbrook (2001), brand awareness and brand image to be ascendant to brand
Every time you speak to somebody about your company you are carrying out marketing. When you bring your company up when talking to somebody you have created the opportunity to promote or ‘market’ your company and in turn create sales. A company's marketing strategy is a statement of all of a company's marketing goals and a plan of how a company will carry out all of these goals .It will help a company to focus in on what needs to be done in relation to marketing. (Iyamabo and Otubanjo, 2013)The best marketing strategies are carried out by conducting extensive market research and finding out which product mix is the best for you in order to achieve maximum profit potential and keep your business afloat. It will show you the best ways to communicate
The advertisement helps the organisation to reach to their targeted customers in an effective manner and at the same time, also enables them to develop a superior relationship with the public as a whole. Other techniques that are used in marketing are mainly transactional marketing, viral marketing, and mass marketing. The marketing process helps the organisation to increase the customer base for the company, which in turn leads to the development of the sales level for the organisation. Different marketing techniques must be incorporated within the marketing strategies of the organisation so, the companies are able to enhance their operations and at the same time develop in the near future (Hynes and Janson,
The industry is growing rapidly so it is important to know the consumers perception for branded readymade garments. It is important to find out what a customer wants from a brand and what the reasons are for shifting to other brand and what the reason is behind purchasing branded apparels. What is a brand? A brand can be a product or a service or a concept which is differentiated from other product, service or concept. A brand name is the name of the product, service or concept.
Advertisement is an important aspect in the Modern Business world, the strategy to keep the company profitable and to make maximum customers and to expand the market segment. The advertisement plays an important role. Advertising is a form of marketing communication that is used to persuade an audience to take or continue some purchase action, usually with respect to a commercial offering, or political or ideological support. It has been argued that for fast moving consumer goods advertisement plays a very important role and it also helps in developing the brand and creates a positive behavior to the brand. Advertising messages are usually paid for by sponsors and viewed via various media forms including mass media such as newspaper, magazines,