Brand Awareness In The Textile Industry
INTRODUCTION
In India, textile industry plays an important role and contributes to economic growth. It is a part of the textile industry and about half of the textile export comes from readymade garments. Textile industry in India is also one of the major sources of employment. India is one of the most preferred destinations for outsourcing readymade garments from international markets. The industry is growing rapidly so it is important to know the consumers perception for branded readymade garments. It is important to find out what a customer wants from a brand and what the reasons are for shifting to other brand and what the reason is behind purchasing branded apparels.
What is a brand?
A brand can be a product or a service or a concept
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in order to create brand awareness it is necessary to create a brand image, slogan or a tag line. Despite of the type of business you own, brand can create a huge impact. Companies main aim is to get to their name and logo into the public’s image, and using branded apparel to do so is an extremely effective technique, increasing brand awareness everywhere you turn. Implementing branded clothing into our uniform and marketing strategies offers business firms many benefits, but bringing a sense of familiarity for the name and logo of the company is definitely the first and foremost thing to be …show more content…
Rapid growth for fashion consciousness has been observed among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels the will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study is an attempt to analyze the purchase behavior of women and men towards branded garments and to study the effect of promotional activities on their purchasing. According to the American Marketing Association (AMA), a brand is a name, symbol, design, or a combination of them, for the purpose of giving an identity to the seller’s product or service and to differentiate it from their competitors. Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of
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