“In the consumer marketing, brands are often the initiating point of the difference between competitive proposals, so that they can be significant for organizations success. Thus, it is very important that brand’s management applied by strategic method. The brand is a fundamental product of a company. Brand equity shows a price difference that a powerful brand attract it in its sale in comparison with other brands. In recent researches about brand equity, there are two main prominent theoretical points of view that provide valuable views into the body of brand equity.
Marketing is a business with the specific product or service in terms of the customer’s needs and their satisfaction. In order to extend the cognitive of the product in consumers’ mind, brand name and logo both are the main elements of a product and enterprise identity as they play a significant role in the communication between the product and consumer; however, name and logo are the first impression given by the product to consumers’ mind, therefore is one of the main reason why they both are a main component of a product. The article of rebranding mergers has stated how attitudes influence consumers’ choices, and this report aims to point out few interest and considerable topics, which basic about the influence of consumers’ buying attitude
Fifty Shades of Grey. According to The Numbers (n.d.), the first installment grossed a total of about $571 million in North America and the other fifty-nine territories. The budget was $40 million. Fifty Shades of Grey became Universal's highest grossing R-rated international release (Lang, 2015) with the twelfth biggest worldwide box office champion. It also became the sixth R-rated film ever in history to cross the half-billion-dollar mark (Mendelson, 2015).
Keller (2009) points that brand awareness are related to the strength of the brand node or trace in memory as reflected by consumers’ ability to recall or recognize the brand under different conditions. Brand image is defined as consumer perceptions of and preferences for a brand, as reflected by the various types of brand associations held in consumers’ memory. Reinforcing these two components serve as sources of brand equity that can affect positively loyalty; price premiums and more favorable price elasticity responses; greater communication and channel effectiveness; and growth opportunities via extensions or licensing (Keller
Consumers are buying based on brand awareness, marketers use repetition ad build brand familiarity brand rather than conviction. In order to promote shopping, sellers often use price and sales promotion to initiate testing of the product (Kotler, Armstrong 2010). In advertising a product of low participation, sellers must: • Create message emphasizing a few key points. • Use the visual symbols and images as they can be easily remem-numbered and associated with the
source: www.bgr.in Soon it attained the highest viewership base and become the sixth most popular league in all sports. IPL is the first-ever sporting event broadcasted live on YouTube in 2010. IPL tournament is staged in April & May each year. Till date, 10 seasons of IPL have been played successfully. How Many Teams Participate In IPL Initially, 8 teams were formed to contest the League.
SP Jain || EMBA 04 || Marketing Audit & Evaluation Vishal Wankhede || emum10160433 Brand Engagement: Brand engagement is a valuable interaction between a customer and a brand. This is commonly used as a metric that measures interactions between customers and an organization’s products, services, environments and communications. Such metrics differ widely from one organization to the next as the definition of "valuable interaction" is business specific. There are firms which view brand engagement as a core metric that drives revenue and others would view it as a vanity metric that is interesting but secondary to financial metrics such as customer lifetime value. Study on my organization has been revealed and this is for study purposes
measure of brand equity, the literature lacks an through empirical observation based consumer-perceived brand equity scale (i.e., a marketing-oriented brand equity scale). Since the brand is that the consumer’s plan, the buyer is an energetic participant or partner within the creation of equity for the brand (Blackston, 2000). Therefore, taking into consideration the consumer’s perspective in developing dimensions can permit us to know, manage, and measure the intangible equity directly. The aims of this thesis are going to be to develop and validate brand new consumer-perceived consumer-based brand equity scale. This scale can give a replacement conceptualization of brand equity (other than Aaker’s (1991) and Keller’s (1993) conceptualizations)
Thus, it is recommended that the marketers focus on increasing such awareness among people which would in turn help in building brand image. Further, it was found that quality of the products of the brand works towards building brand trust among consumers. Thus, it is recommended that companies offer their consumers with high quality products and no compromises are made on the same. This can foster a lasting relationship between consumer and the brand. It is also recommended that since the young adult consumer is largely affected by the brand image, marketers try to focus more on luring them as consumers and target them directly in their advertising tactics.
Reliance Industries Limited (RIL) is an Indian conglomerate headquartered in Mumbai, Maharashtra. It is owned by Mr. Mukesh Ambani, one of the business tycoons of INDIA. It is a publicly traded company. It is India’s first private sector company to feature in Fortune Global 500 list of “World’s Largest Corporations”, currently ranking in 114th in terms of revenue and 155th in terms of profit and continues to be featured for the 11th consecutive year. RIL ranks 194th in the Financial Times’ FT Global 500 2014 list of the world’s largest companies.