The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).
To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.
These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).
The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).
The most important thing to do is to produce high quality products or services that customer values. This is because customer relationship is important to the survival of a company. In order to have quality products, transformation leaders serve as role models for their followers, allow them to identify with a shared organizational vision, and provide a sense of meaning and achievement. Transformational leadership attends to change the organization to fit the environment and motivate the employee to change to their expectation. Employee who has good relationship with customer will increase the customer satisfaction.
The used of Unilever’s portfolio of categories, channels and geographies is to discover the growth and profitability throughout the period of time. Hence, Unilever Plc should make best investment decisions. Customer Relationships Successful customer relationships are vital to their business and continued growth. Maintaining strong relationships with customers is necessary for Unilever brands to be well presented to their consumers and available for purchase at all times. The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms.
What we know is that the process of restructuring is not finished yet, but by now it can be labelled as successful, most important steps leading to eliminating inefficiencies were at least launched. Questionable is the position of U.S. government, which should fulfil its declaration and divest itself GM’s shares as soon as possible It is also seen that Management is crucial for bankrupts. Wrong decisions, speed of change, bureaucracy, and management wrong behaviours are the reasons and it is very difficult to create the company equity again with
Coherence in strategic direction will improve Plastico’s effectiveness in various ways. This is done through expressing priorities through vision, mission and strategic objectives in the hierarchy of goals. A clear vision will evoke powerful and compelling images to a common goal. They will provide values and aspirations to capture hearts of the managers. In this way, managers would work on good terms and help Plastico to achieve success.
If the public relations team can complete this task successfully it will result in the company having a good reputation and sales will increase therefore maximizing profit and completing business goals. However, if they are unsuccessful they need to take responsibility and come up with ways on how they are going to fix it. Public relations must focus on aiming their positive image at everyone and not only their target market so that they can encourage people to try their product therefore increasing the company’s market share. If the public relations team are successful when creating the company’s positive image, it will make suppliers continue to provide goods/services, customers will stay loyal to the company, finical investors will support loans, investors will continue to invest and employees will stay loyal to the company. Media will also continue to promote the business and not only is it an advantage of good public relations, it is also an opportunity for public relations.