Contribution of Marketing Activities in Achieving Organisational Objectives Human resource management plays a significant role in achieving objectives of the organisation with the help of making use of HR scheming. Marketing is the most important aspect of running a business because it helps in attracting customers. Marketing activities are adopted on the basis of organisational objectives as the main aim of the firm is to achieve their target. With the help of marketing activities, the company is able to spread word about their brand among customers. The ability to analyse the emerging opportunities for the business is availed by making use of effective marketing activities.
The brand mark is the combination of symbols distinctive to the brand (Boshoff, Elliott ,Hair, Klopper, Lamb, McDaniel & Terblanche 2010:250-251). A brand can be visually separated from the competitor’s identity, a brand is seen as a successful identity. (Rowden 2000:123-124) The benefits of branding are as follows: It helps with product identification, leads to repeated sales which creates a group of loyal customers. Effective branding gives advantage to both the marketer and the buyer (Boshoff et al 2010:250-215). Customers will also benefit from effective brand identification.
In the wake of achieving sustainability, the difficulties that lie ahead for Skillshare would be undertaking to remains competitive as far as services development and finding another request champion which would put them in front of their rivals. 7.3 Intellectual Property Issues A firm’s intellectual property comprises of intangible assets, which are considered the most significant to them. These assets will furnish a business with an upper hand in the business sector. The loss of its intangible assets could be just as unreasonable as a vanished physical property of a firm. On account of Skillshare, the author will distinguish the intellectual property of organization in every division and how it advantages them.
The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.
The advantage of this classification is setting up customer segment, making it easier for customers to choose suitable works. Moreover, Haberberg, Rieple (2008, p.159) claimed that right segmentation is important because it combines customization and mass marketing. In addition, choosing a single company to distribute the products was a wise option as it could ensure the quality and make the works exclusive. Problems Overall, we see that the firm worked quite well and even efficiently because of some analysis above. However, if the entity is judged in a deeper way, Boehm will really meet trouble in long-term.
Positioning strategy is known as what the product represents for the recipient .It is the enhancement of a product in a way that makes it different from the competitor products. The purpose is to attract the attention of the customer to certain products( Mustaf, 2009).. In my opinion, positioning is extremely important to keep the company growth and success because it is known that people want to try innovative products and they have the interest to try the new ones. Companies that desire to create their positioning strategies, they need first to have ideas about the characteristics of their competitor`s products. Then they make their positioning strategy for their own product (Mustaf, 2009).
Both these employees have shown their innovative approach at work and more than efficient attitude. As for Humbolt, he suggested the best project for the company by acquisition of Schnapps Brand. While the project investment is under the limits of capital budgeting, it is also enticing in terms of profitability and diversity to approach the varied class of customers. On the other hand, it was Morin who designed the price war and was the lead advocate, is yet another deserving candidate to lead the
The most important skills required in a marketing job are mentioned in the report with the advantages they have so as to make a person have self and job growth. Transferable skills are skills that help you move into and exceed expectations in a new career. They guarantee you expert strength and the long life span of
Quester and Lim (2003) also explained the two major types of brand loyalty. Behavioural loyalty explains the repeat buying behaviours of the consumers, whereas attitudinal loyalty is the favourable behaviour of the consumers towards a specific product (Dikempe et al., 1997). According to previous researches consumer promotion of any product leaves an impact on the acquiring behaviours of the consumers for a particular product or brand that the consumer will not buy otherwise (Alvarez and Casielles, 2005). However another study conducted by Dawes (2004) have revealed the fact that purchasing a particular product or service which is on promotion can reduce the chances of succeeding buying of that particular