Brand Image Literature Review

Why the companies change the packaging to sell the same product? Why similar products, but with different brands are perceived as different? If the consumer perceives a product as different from the others, the company that sells this product, has a competitive advantage from the other companies. And if a company sells a particular product, it will increase its profits. This is an important market law, and thanks to that law we have a wide range of goods in the shops

A market is a place where demand and supply operate. Buyers and sellers interact to trade their good and services. (What is a market? , n.d.) When developing a new product or service to sell to the public, it is good for a business to consider whether there is a market. If there is, it could determine if the product or service will be successful. It is likely that businesses will have competitors within the same market competing to sell their goods to customers as well.

The customers, health care professionals and assisting organizations are integral part of health care system of the state. Every system has important objectives or goals to deliver heath care to its people. First and foremost goal is accessibility of health care to every individual of the state equally with stated standards with respect to its quality. Another major goal is to be cost effective system for the people of the state. Below listed are important components which are important for health care to function.

If you want to get your business in front of thousands of people, look no further than a goguide® deal. Our local business directory homepage receives thousands of visitors each month. Promoting your company through a special deal for your customers on our homepage is great way to standout from you competitors, build customer loyalty and increase sales.

This is to outline the strategy deployed for the period 0-3 for Allround Management. The primary objectives of the company is to emerge as a leader in the Pharmaceutical industry by providing quality product with highest net income, highest stock prices, compromising the major share of the wallet and being leader of the highest manufacturer sales. From the last quarter, the brand is struggling with declining market share due to a steep increase in the competition & mixed consumer perceptions. A brief snapshot of the developments from Period 0-3 is tabulated below. Exhibit 1 shows the period wise net income growth: Period 0 Period 1 Period 2 Period 3 Net Income $67.2 Million $81.8 Million $94.0 Million $94.2 Million Manufacturer sales $355.3

Questions 2: Can cell phones be categorized as commodities as Mary has stated in her memo? Discuss the difference between commodities and non-commodities with Camp Bowie Technologies’ requirements for cell phones in mind.

Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

TOMS is a for-profit shoes company founded by Black Mycoskie in 2006.Is based in Calefornia.It’s type of business is retail. It become one of the famous shoes brand in short time due to its unique designs and the material used in manufacturing shoes making it comfortable to use for every person. Shoes are made in three countries Argentina, China and Ethiopia. TOMS strategy to increase the world,s attention to the poverty problems. TOMS committed to go with the modern fashion and offer different types varies between kids, male and females.Nowdays,TOMS start new sections of business like eyewear, coffee and bags and all follow the strategy which is one for one that created by Black Mycoskie

One is the continual increase in customer expectations. At the markets today, the customer is now more demanding and more sophisticated than he or she has been in previous years. The other factor is the slow but inevitable transition towards commodity type of markets. Increasingly, the power of the brand is reducing as technologies of competing products converge, making product differentiation difficult to be noticed by the average buyer. Product availability is now overriding product price and image in today’s market. The customer wants to know whether he or she can have the product now or not, otherwise he or she will go ahead to buy another product of the same kind but produced by a competitor.

The companies in today industry serve a huge competitiveness. Current competitors take advantage of the demands from consumers to earn high profit margins.

Firstly, let consumer relieve our products, the quality assurance is the first important thing, and it is also the basic essential of the brand. Secondly, charity marketing should sincerely, because the charity marketing is not a simple superposition of amount of charity activities, but through the charity activities, we can learn more things, which we cannot learn in normal time. in addition, it should to be popular, because the object of charity marketing is customers, so we have to consider from consumer’s point of view, what they need, and what they want. The target of charity marketing is let customers trust us and believes us. Finally, doing the charity marketing is to win the hearts of customers. Otherwise, the brand will be

Economy pricing is a familiar pricing strategy for organizations that include Wal-Mart, whose brand is based on this strategy. Companies take a very basic, low-cost approach to marketing--nothing fancy. It is just the bare minimum to keep prices low and attract a specific segment of the market that is very price sensitive Aldi, a food store, is another example of economy pricing strategy.

Several studies have been made on the branding of Institution especially, higher Institutions which includes Universities, Colleges and Business Schools. The importance of branding is well recognised in the branding literature. This chapter starts with a definition of key words in order to understand the terms of discussion and theoretical concepts relevant the research topic. The key words includes strategic positioning, brands, branding, business school, corporate branding, brand image and reputation and brand strategy, stakeholders. The sources of this literature review are EBSCO discovery service, Emerald insight, sample dissertation on the topic, google websites. There are various definition to describe a Business

John James Sainsbury and Mary Ann, his wife Sainsbury founded Sainsbury’s, pioneer of the self-service retailing concept in the UK in 1869 with a shop in Drury Lane, London. The company has become the largest grocery retailer in 1922. At present times Sainsbury’s is one of the second largest chain of supermarkets in the UK with a market share of the UK supermarket sector of 16.9% and the holding company, J Sainsbury plc is split into three divisions. The vision of the company is to be the most trusted retailer from where people will love to work & shop. They’ve also refined the goal to reflect their commitment as to make the life of the customers easier by offering great quality and by serving at fair prices to meet the needs

Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment.