Karl Davidson Value Chain Analysis

CHAPTER – VI FINDINGS, SUGGESTIONS AND CONCLUSION

6.1 Introduction

The success of a fully depends on ability to attract new customers towards its brand. In particular, it is momentous for the survival of a company hang on to current customers, and to make them loyal to the brand. Firm selling brands with high rate of loyal consumer have a competitive advantage over other firms. Brand loyalty consumers reduce the marketing cost of the firm as the costs of attracting a new customer have been found to be about six times higher than the costs of retaining an old one (Rosenberg and Czepiel, 1983) . Brand loyalty plays an indispensable role in organization’s profitability and future growth of the products. Loyal customers attach with their

Findings pertaining to objectives Five

The following are the findings pertaining to the objective five- to build the construct the brand loyalty models of consumer packaged food products.

 Through the Karl Pearson’s co –efficient of correlation exposed that there is a relationship between factors of brand loyalty and consumer packaged food products.

 Through the correlation and chi-square analysis it is showing that out of the ten elements all the elements were leads to brand loyalty of chocolate such as brand image, brand perspective, brand trust, brand commitment, perceived quality, brand awareness, brand satisfaction, brand association, brand performance, risk aversion.

 It is found that out of ten elements nine elements were leads to brand loyalty of chocolate such as brand image, brand perspective, brand trust, perceived quality, brand commitment, brand awareness, brand association, brand performance and risk aversion.

 It is identify that out of ten elements nine elements were leads to brand loyalty of packaged milk brand perspective, brand trust, perceived quality, brand awareness, brand satisfaction, brand performance, brand image, risk aversion and brand

Implications of the Study

 Brand loyalty is an important concept which is eagerly noticed by manufacturers, marketers, and buyers. Since, brand loyalty indicates the close associations between the product and the users, it is essential to study the brand loyalty.

 Packaged food market is highly competitive which has enormous number of varieties. Hence, it is indispensable to study brand loyalty of consumer packaged food category. Though these types of studies customer brand desires can be identified.

 By identifying brand loyalty of a particular brand, the manufacturers and marketers can identify the factors influencing brand loyalty. Therefore, they can manufacture better goods and offering better service to the customers.

 Customer wants, tastes and desires are always dynamic in nature and it is always changing in time to time. Hence, it is very important to study the brand loyalty and its influencing variables so as to know the brand loyalty of a particular