Essay Find Three Examples Of Different Brands That Sell The Same Category Of Products

English Practical

Week2

Find three examples of different brands that sell the same category of products 


A My three examples will be H&M, Ralph Lauren and Valentino. The normal white shirt will be taken as an example.

First of all, H&M is for almost everyone and they have shops all around the world; it is highly affordable and fast fashionable. They point at the majority of consumers who have fewer budgets on clothing but sill chasing fashionable and now clothing. They use several advertising strategies to promote, such as Email and TV advertising.

Secondly, Ralph Lauren is an American clothing brand who put their attention on high-end leisure and half-formal clothing. However, Ralph Lauren prices their product reasonably and customer-friendly.

In other word, product is not following the mainstream. Nowadays is the age of consumerism and if companies want people pay for the product, they should either have the better quality or cheaper price. Better products frequently mean higher price and better quality. However, quality is not the only thing that people engage when they consuming but also innovativeness and lower price, therefore it attracts the attention from certain group of consumers. And some companies still updating and improving their own old product with old concept and same routine but consumer want more creative concept.

Focus on ethics: Is it fair that a retail chain can exert so much power over a supplier? Are there any benefits to consumers? 


C I personally agree that it is fair retail chain exerting more power than supplier. Retail chain as an intermediary in selling products from supplier to consumer, it has functions for monitor the quality and price for consumer’s good.

In some sense, retail chain is nothing more than a consumer with bigger quantity demanded and for what it is worth, retain chain should possess the bigger