Brain Heger (2007) in his study identified the relationship between strong Employment Value Proposition (EVP), the core component of employer brand, and respondents’ level of engagement. The study recognized that employee engagement is largely influenced by an organization’s EVP, in that EVP attributes and elements that are appealing to employees serve to motivate a firm’s workforce Heger, (2007) states that the survey by Corporate Leadership Council also found that employees who perceive their organizations’
The analysis will be made on a basis of combination with the pre-understanding of crisis management theory and the empirical data, by answering the three research questions respectively as follows: What are the reasons that force Toyota coming to the troublesome crisis? Crises pose certain risks to an company – potentially affecting critical aspects like reputation, image, brand equity, credibility, publicity, financial viability, legitimacy, community standing, etc. (Smudde, 2001). In auto industry
2.3: Stakeholder Theory and Stakeholder Engagement Stakeholder theory states that corporations should use corporate resources not only to increase the wealth of shareholders, but also to serve other groups or constituents that are affected by its activities. The firm’s employees, the local community, and the broader society that provides it with the business environment to prosper, must also be given serious consideration by management in the conduct of the company’s activities. Stakeholder theory
rethink their strategy from being profit driven to corporate citizenship. There has been immense pressure from government, customer, employees and competitors to drive towards environmental management. HR can play a critical role in this regard by acting as a medium to communicate and educate firms about the importance of CSR. At the same time HR can strike a balance between achieving business goals and CSR goals in implementing HR practices. Introduction Since rapid industrialisation, natural resources
A STUDY ON IMPORTANCE OF TECNOLGY AND IT RISK MANAGEMENT IN CORPORATE GOVERNANCE. (REVIEW PAPER) JYOSTNA DEVI GURRALA Research Scholar, Dept of HRM, Acharya Nagarjuna University. Abstract “Doing well to society is doing well to the business”. This simple mantra is now well reached to all companies. Good governance facilitates efficient, effective and entrepreneurial management that can deliver stakeholders value over the longer term. It is about commitment to values and ethical business
countries compel them to implement the guidelines for maintaining the sustainable and competitive position. It is further identified that organisations to be socially responsible require constructing appropriate management system that could serve in effective implementation of CSR. Thus, management system is another issue in the successful implementation of CSR in organisations (Carter & Jennings, 2002). 2.4 Role of Corporate Social Responsibility and Its Significance on MNCs It has been found that the
Development”: a set of responsibilities that contributes directly to an organization’s risk management profile and is sometimes also linked with corporate responsibility. There is considerable evidence that sustainable development contributes to shareholder value in a variety of ways – not only through “tangible” contribution such as risk reduction and profitability improvements, but also through “intangibles” such as brand equity, human capital and strategy execution. In the words of Gary M.Pfeiffer, Senior
knowledge of the need of the consumer, promoting the product or service to meet the need and ultimately satisfying that need. As a significant management process mainly responsible for the anticipation of consumer needs to gain profit, the companies are expected to cover various job and professional designations in the areas of market research, public relations, brand strategy, advertising, product packaging, logistics and other issues with regard to the delivery of goods and services to their intended
active in the global market. Nation branding has been on the rise since the 1990s. Since its inception, the term ‘nation brand,’ coined by leading theorist Simon Anholt (1996), has been commonly used especially in the realm of global competition. Nation branding, however, has more to offer than market differentiation and market positioning. The elements of a nation brand have implications on citizens’ identity. More importantly, the strategies involved and the manner in which it is executed can
and saves energy through systematic management of the energy. The ISO is suitable to all types of organizations irrespective of size, cultural, geographical conditions. The successful implementation of ISO in an organization depends on all levels but mainly from the top management (iso.org). The most important standards used in hotels for sustainability practices are ISO 14001(Environmental Management), ISO 9001 (Quality Management), ISO 50001 (Energy Management) and ISO 26000 (Social Responsibility)