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Brand Reinforcement/Transforcement Strategy Of The Himalaya Drug Company

703 Words3 Pages

Analyze the brand revitalization / reinforcement / portfolio adjustment strategy of any India-based company

Submitted by :Sreeraj R(WEB-103)

Company Profile:
The Himalaya Drug Company was founded in 1930.
Vision: Bring Ayurveda to Public by selecting indigenous herbs and focus on formulations to modern pharmacological, toxicological to develop new drugs and therapies.
Trademark Product: Serpina®, World’s first natural antihypertensive launched in 1934
The future course for Himalaya was based on this discovery. Based on the value of scientific research, continuous focus was laid on converting Ayurveda 's herbal tradition into a range of proprietary formulations to facilitate healthy living and longevity.
Brand Building
1955:Himalaya introduced Liv. 52, a liver formulation which ensured supplemented optimum liver function.
Transformed into flagship brand and top selling herbal medicine.
Other brands:Cystone, Bonnisan and Rumalaya forte(household Names)

1996:Himalaya launched its range of products in the U.S. in a brand new avatar called 'Care ' .

1999: Himalaya entered into personal care segment by introducing a revolutionary brand identity 'Ayurvedic Concepts '
It was an unchartered challenging territory and focused on Go Green, No Chemicals, No Side effects strategy.
Aim was to give customers herbal personal care products which were mild, gentle.
Mission: Develop a range of personal care products rooted in Ayurveda and backed by strong R&D.

2000:Expanded to animal

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