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Zara Brand Relationship

737 Words3 Pages

BRAND RELATIONSHIP INTERVIEW ASSINGMENT

This study was to determine how consumer sees the brand and their association with the brand. It additionally helps us to analyze how they are connected with the brand as their self-personality and the quality makes them to use different product categories of a brand. This study also helps us to determine how consumers perceived the brand in their mind.

Brand Name – ZARA

Ans.1
The respondent connected with Zara on account of beautiful, quality and rarity and the respondent feel great when he wore Zara garments or attire. It felt more sure, elegant and satisfactory. These are certain Positive attitudes of a consumer related to Zara apparels. The respondent felt that the quality of Zara items is tolerable, as far as Comfort and feel. In …show more content…

Ans.1
The understanding revealed that one customer in regards to the Ralph Lauren brand. He bought T-shirt of Ralph Lauren and he is using that brand for 8-9 years. The motivation behind why he appended the brand is that assortment, quality, Luxury of Clothing they are giving. He is the individual who like in vogue and Luxury T-shirts so he more pulled in towards this brand.

Ans.2
Here in this case customer is loyal to Ralph Lauren rather than trying a different product of any other brand customer is sticking only on a one brand
It brands manager roles to identify different market situation and try to invest in that new opportunity place that the brand get for the development. They have design everything in a good way.

Ans.3
This can do through mental map, perceptual map and also through graphs also. Otherwise we can regular feedback from the

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