Brand Strengths And Swot Analysis: SWOT Analysis Of Uber

SWOT Analysis
Strengths
High level of customer loyalty and popularity
Uber, with its client-driven approach gives customers the likelihood to snatch a taxi regardless of what your present area is, and shows you the cost you will pay. Also, it gives you a chance to track the whole course of your ride, and, towards the end, enables you to pay with credit or debit card. All of the actions above could be easily done using a smartphone, thus it is preferred by the customers.
The Uber service completely depends on the direct communication between the customer and the driver, so there is no requirement for a dispatcher or, waiting and waving desperately on the roadside to hail a taxi. Furthermore, the cost of Uber service is comparatively lower and

Uber’s brand equity and brand name
In a brief time of below ten years, Uber has turned into an outstanding brand name. The brand is effectively conspicuous through its Uber logo and has increased its customer number in light of its imaginative taxi services. Brand image and brand value are imperative qualities for any company. Its current brand value or equity likewise demonstrates a solid help in exploring new markets. This has been demonstrated by its soaring development in the Asian markets.
Uber has seen quick development in key markets of the world, including the Asian markets. In India and China, its fame and client base have increased rapidly. Aside from these, Uber has likewise become popular quite fast in US, Brazil and Mexico. These are five most vital markets of Uber where it has seen most astounding gain and development.
Moreover, Uber is perceived as Brand Globally in more than fifty nations. Uber has just outperformed automotive brands like General Motors, Ford and Honda based on the parameter of brand equity. With expanding network and transitioning innovation, Uber is going to develop sharply in the following years. Right now, Uber is valued at above $68 billion. Uber has also attracted many investments since its high valuation of

The service provided by Uber has been loved by many customers. On the other hand, it is disliked by many companies, especially those which relates to transportation. Because of Uber, the traditional taxi services had lost a substantial amount of clients. This prompted overwhelming dissents from the contending taxi services in a few regions of the world. Yet, because of Uber as well, some controversies regarding politics and legal issues had been caused. Uber had been blamed by some authorities in a few markets for disregarding laws and regulations. Such contentions would bother Uber's business and increments and also indirectly raise its operational