Clothes being priority in order to shows how important it is. China have more than 1.3 billion people nowadays, enormous people formed enormous clothing consumer market. With the GDP growing up, China’s market will soon enter into high-quality consumer market and clothing consumer not only for basic need, but also for psychological need and self-gratification. Especially for some people who are becomes middle class. ZARA is a special company that can satisfy their demands.
Vera Bradley’s mission states is, “To design, manufacture and internationally market a distinctive line of superior quality handbags, travel items, stationery, eyewear and accessories that convey the Vera Bradley image and unique lifestyle. Currently, we release new colors and styles each season.” Very Bradley sells to a large target market. In establishing their target market, they used mostly demographic. They wanted to attract females. However, the
Nowadays, there has been an increasing amount of literature on the impact of social media on consumer behavior in Luxury fashion brands. " Luxury is a relative term that could refer to almost anything or nothing depending on whom you ask. In addition, luxury has today become an inflationary used and worn out the label for almost anything" (Berry, 1994:3; Vickers & Renand, 2003:460 in Hein, 2012). Furthermore, the best of everything is used in the Luxury sector. These are the best designs, the best materials, the best merchandising and the best packaging.
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market. It divides the market on different groups of life stages based on age, sex and income.
• Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product
These characteristics, a complicated supply chain and wide availability of data make the industry a suitable avenue for an efficient supply chain. Also the fashion industry has been in a transition during the last 20 years: significant consolidation in retail, with most of the apparel manufacturing operations moving overseas and, in more recent times, increasing use of e-commerce in retail and wholesale trade. Historically, retailers have tried to exploit relationships with suppliers. Bargaining power of buyers is moderate because of the size and concentration of major retailers. To reduce power and you gain customers, retailers seek to differentiate products and to create stronger brands.
Makeup is now considered to be a necessity for the people of this world. We basically use makeup every single day to help us enhance the beauty that we are all born with. Everyone wants to look their best every single day so almost everyone now wears makeup. But there are some makeups who are just ridiculously expensive, not just because they are high quality, but because they are carried by the most famous brands in the industry. Can you guess which is the most expensive makeup brand in the world today?
Since Chase Credit cards are international cards, it is useful for people who travel a lot, because they can be used all over the world, wherever you see the logo Chase credit card. More and more people choose Chase credit card because it offers a lot of credit card processing alternatives. Because Chase credit cards offer a variety of processing options, many people appreciate it compared to other brands. One of Chase credit cards offer the most attractive feature is that it can be found in many places. Umbra credit cards also offer many deals and promotions like lower introductory APRs and waived membership fees that allow the holder to save more
Yves Saint Laurent once said, “Fashions fade, style is eternal,” which I believe holds true in the world of fashion. Designers are the creators of the trends we see, but they would not be put into the spotlight without those who popularize them. That would be the job of a trendsetter. There have been many fashion trendsetters and icons throughout history such as Audrey Hepburn and Jackie Kennedy however, an icon who I believe to be important is Diane Keaton. Diane’s style has influenced many women over time and has given them the confidence to broaden their ways of self-expression and not be afraid to break gender norms.
Terms of Reference H&M also known as Hennes & Mauritz is one of the most leading apparel companies globally; one of creativity and style. The company is one which believes that it should offer to its customers fashion and quality at the best price. The aim of this report is to assess H&M’s company organizational culture as well as the core competencies and capabilities of the company; and how it has used these to attain the position at which it is at today in the fashion and apparel industry. The report also provides in depth analysis on how H&M has used its capabilities to grow its operations through the practices of market development, product development as well as market penetration. The Threat of New Entrants within the Apparel