It 's worth considering what is the determinant of an extraordinary company. Firstly, understanding of the demographics of company’s target market. Thanks to this, brand can help to create kind of human connection between a business and its audience. Secondly, the company can not achieve powerful position without uniqueness. The visual identification and branding strategy must stand out from the competition.
Branding is essential particularly for big and up-coming manufacturing enterprises. Branding helps in distinguishing a product from other similar products in the market. It helps in brand identification and differentiation (ii) Promotion of the Brand through Advertisement. If brand name attains goodwill, it will serve as a useful medium of advertisement. A registered brand name and mark is a protection, from imitation of the product by other manufacturers.
This is color associated with health, harmony and revival — key notions related to general marketing messages of the company. Opportunities of using colors are almost unlimited. If properly used color enables companies to attract clients or to transform visitors of site into customers. Nevertheless, it is necessary to note one more important aspect of using color in marketing communications – national and ethnic preferences. The same color has different meanings and perceptions for different people subject to their country, culture or even religion.
With the continual pressure of competition, success and innovation, it is important for companies to focus on concepts that will allow them to be prosperous. These concepts include knowing about the consumer, motivation, problem recognition, psychographics and marketing ethics. Focusing on these five strategies may help a company create a better business plan and overcome challenges. Consumer behavior is the study of how a consumer buys products, the consumption, and disposition of goods, services, time and ideas by human decision-making units. Consumers should be a primary focus for companies therefore it is important to understand the attitude of people when they buy, consume and dispose of products or services.
There are many different perceptions of what the brand identity consists of. But the more common definition of brand identity is that it is a set of associations the brand strategist seeks to create or maintain. If the brand identity is both unique, distinct, and clear expressions of what the brand is all about as well as long lasting, then it can create the basis of a solid, coherent and long lasting brand and be the driver of all brand related activities. 3.2.7 Brand Image The image of the brand is the perception of the brand by consumers. The goal of working strategically with brand image is to ensure that consumers hold strong and favorable associations of the brand in their minds the brand image typically consists of multiple concepts, perception, because the brand is perceived cognition, because that brand is cognitively evaluated; and finally attitude, because consumers after perceiving and evaluating what they perceive form attitudes about the brand.
How to Choose a Perfect Logo Designing a logo is an integral part of your business identity and how it is viewed and remembered by the people. If you get it right it will be the way people will recognize your company and be the reason why the company will stand out from the competition. It is an image that will be displayed wherever you are doing business such as your business cards, websites and even vehicles should the company have them. The first step is to do know the emotions and message the logo should arouse and consider some factors which are listed below. Decide on the Type of Logo There are three types of logos which are typographic, illustrative and abstract and sometimes two types are combined such as the Adidas logo which is both typographic and and abstract.
Also, the advertisements, catalogues and MUJI’s retail stores confirm to the brand’s aesthetic ideal through the use of the raw materials, minimalist aesthetic and painstaking product placements. Their brand success can be credited to MUJI’s design team which had a hand in managing the delicate balancing act of maintaining both a distinctive, designer aura and an everyday, useful vibe across various the various disciplines. (Huppatz,
Importance of logos to brands In simple terms, a company’s logo is a unique identity that represents the company. The logo appears on all its forms of communication (letterheads, business cards, envelopes, websites, social media platforms and other marketing communication), so once a logo is out in the market, it actually becomes the face of the company. A company’s logo can be just as important as the name of the company, which is why companies today invest so much time and money in developing their logos and also why the logo forms an important part of the marketing strategy of the company, Besides giving the company a visual representation, a logo is also provides the legal ownership of a company on a product and provides a legal safeguard against fake products. A well thought out and well designed logo is not only be unique, but also one that the customers and target audience can relate to. It should not only tell the story of the brand but also instil perceptions about the brand among its customers.
Marketing ethics may also refer to the manner in which a business presents its products to consumers generate more sales and make more profit. Such a practice must include a conscious attempt by the companies in question to apply moral principles when they are dealing with clients or other customers, especially when it comes to the production, pricing, and promotion of their goods or services. Some ethical issues are universal, while some are derived from the culture and beliefs of various people. Since marketing is oftentimes the first line of information a person receives about a certain product or company, it is extremely pertinent for the extended life of the company who is making or producing that certain product or is representative of that company, to be honest in their approach to the public. If they are unethical if they prey on weakly minded customers and other related parties then the company would surely suffer.
Brand management is one of the vital elements for any company to be success in future; it would help to gain the competitive advantages among competitors. Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand.