How Does Globalization Affect American Culture

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The article states that “global demand grows for American-style breakfast foods” and “consumers across the globe are acting more like Americans” because of globalization. Globalization brings different culture together, it also influence peoples’ lifestyles. Consumers across the globe are acting more like Americans because the similarity among their lifestyles. Societies around the world are become similar; people are busy and have no time to eat breakfast before work or school. Traditionally, breakfast was a sit-down meal in most of the countries; however, due to the change of people’s lifestyle, it is now eaten hurriedly or in the form of snack bars that can be eaten during the travel time or ready-to-eat breakfast cereals. People still …show more content…

For example, Quaker tries to positions its oatmeal as “healthy fuel” as a universal message all over the world, but adapt the local custom and adjust the same message according to different culture the host country has. It renovates the packaging from a white-haired and pudgy man “Larry” into a shorter- haired and slimmer man who has his shoulder shown with confident. The renewal image of the ironic Quaker man represents the new message of “fuel” and “energy”, his new image shows global customers that eating Quaker’s oatmeal will become more energetic, youthful-looking and healthy …show more content…

In China, people like to have hot and liquefy food in the morning, like congee. To respond, Quaker recommend customers to replace rice by oatmeal when making congee; hence, cooking time is saved as oatmeal takes shorter time to prepare and cook while congee require more time to prepare and cook. In this case, Chinese customers can still enjoy similar style of breakfast every day, whereas, in an innovative and timesaving way. In India, poha and upma are popular grain-based breakfast. By understanding peoples’ favor, Quaker shows Indian customers that oats can be added into their popular meals, also, taste becomes more variety and nutrients are added. Quaker markets its product by adapting the local breakfast custom, which mixes and matches a foreign culture into the local

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