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Indian Breakfast Habits

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KELLOGGS: STOPING PEPOLES FROM MISSING THE IMPORTANT BODY FUEL

The ‘India Breakfast Habits Study’ as part of the Power of Breakfast initiative in August 2013, which revealed that one in four, Indians claim to skip and a whopping 72% skimp or have an inadequate breakfast

"Breakfast like a King, Lunch like a Prince and Dine like a Pauper" -.

Breakfast act as fuel for body and brain after a long beak of fasting overnight - that 's why it is named as Breakfast, BREAKING THE FAST!!!! Without breakfast it is just similar as an automobile without fuel!

Doctors and Nutritionists has advised to have breakfast should be taken within two hours after leaving your bed and a healthy/nutritious breakfast should be able to give 20-35 % of your required …show more content…

About 45% of 8-12-year age group and 54% of those who lies in the age bracket of 13-15 years only have a glass of milk in as there breakfast. There is very little iron in the diet which is considered to be quite essential for this age group of boys and girls specially.

A study done by W.H.O. and the Indian Council of Medical Research (ICMR) shows at about 50% of Indian did not have even one vegetable a day and this range limits to 11% in case of fruits a day. One more study undertaken by the Hyderabad-based National Institute of Nutrition reveals that craving for the junk food leads to obesity in several students very young age.
"This is an avoidable situation. All we need to do is bring meaningful changes into their tiffin boxes. This means adding fruits and vegetables on the platter instead of greasy chunks of biscuits or chocolates," says nutritionist Radhika Ganesan, Madras Diabetes Research Foundation.

Kellogg’s – Changing the scenario with nutrition and …show more content…

US, Canada and Australia constitute only 6 percent of total population while they are consuming almost 54 % of these products. Here also Kellogg is the market leader but it sees its new market in the developing nations, where people are getting better education and getting more awareness about new styles of breakfast. According to a study sales forecast for these products in highly populous countries like INDIA and China are 108 and 38 percent

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