Brew Ha Roasters Essay

In 2015, Denis and Mirjana took over the café and in a relatively short time have transformed it from a good suburban café with great coffee to a top drawer inner-city establishment that draws its broad customer base from happy locals to serious coffee aficionados who came for the coffee and stayed for the food, ambience and the buzz. The marketing objectives of the business is to build the brand as a unique inner-city ‘hip’ café with great ambience and gourmet food and real coffee.

The owners understand inherently that their marketing mix must satisfy their target market while still meeting their marketing objectives.

Strategic plan and objectives

Brew Ha Ha Roasters want to position itself as a provider of a superior coffee experience and

S.W.O.T Analysis

Strengths: some strengths that can be concluded from Brew Ha Ha has to come from their pricing strategies; wide ranges of prices are offered. Prices are separated into two groups; at the shop and online orders. Coffee prices are range from $3.50 – $4.20; the coffee beans are sold through online which lower prices than selling at the café.

Weaknesses: some weaknesses that can stated from Brew Ha Ha has to come with their costs of coffee beans. The costs are higher than local cafés because of the quality and transportation. There is not customer base developed for the business.

Opportunities: some opportunities that can be mentioned from Brew Ha Ha has to come with the increasing of Coffee drinkers in Sydney and across Australia. The business can extend its business to other cities or partner with other businesses to sell their coffee beans. Another opportunity is to negotiate with suppliers for lower costs.

Threats: Some threats that can be outlined from Brew Ha Ha has to come with the high competition in the café markets and coffee consumers together with the changing of market tastes for example, people may be more aware of their health and want to have healthier drinks, rather than

 Remember your regulars

 Embrace the locals

 Make people feel special

 Offer the best creative cuisine

 Change and delight frequently

Marketing Objectives

In 2015, Denis and Mirjana took over the café and in a relatively short time have transformed it from a good suburban café with great coffee to a top drawer inner city establishment that draws its wide customer base from happy locals to serious coffee aficiendos who came for the coffee and stayed for the food, ambience and the buzz. The marketing objectives of the business is to build the brand as a unique inner city ‘hip’ café with great ambience and gourmet food and real coffee.

The owners understand inherently that their marketing mix must satisfy their target market while still meeting their marketing objectives.

1. To position Brew Ha Ha as a provider of a superior coffee experience and supplier of gourmet food. 2. Increase foot traffic from 250 to 300 customers per day.

3. Increase brand recognition so that at least 8 in 10 people within area (500 meters).

4. Establish good will within our target market so that at least 7 of 10 people within area

(500metres) rate our company as socially and environmentally