Brian Rohrig's Eating With Your Eyes: The Chemistry Of Food Coloring

Due to the growing popularity of processed foods and the nation 's abysmal knowledge of them, writer Brian Rohrig argues that food coloring is an important attribute in the foods we eat in his article “Eating with your Eyes: The Chemistry of Food Colorings”. The author uses reasons, evidence, and effective word choice about how what makes a good food coloring, the best sources of natural food coloring and the benefits of synthetic food coloring to strengthen the logic and persuasiveness of his argument.

Rohrig 's argument is also furthered when he appeals to the emotions of the reader. By referring the future, it causes the reader to think more in-depth about food coloring and how it may affect the future. The reader will then think that

Finally, Rohrig uses rhetorical questioning to persuade the reader to agree with his argument that food coloring plays an important role in the foods that we eat. He asks the readers to consider whether they “would you drink black water? Clear Pepsi? How about using pink butter or green ketchup?” in a way that engages the audience. By asking these questions, Rohrig causes the reader to start thinking about the importance of food coloring in food and drinks. The reader has been persuaded to think that food coloring is an important attribute, the rhetorical questions caused the reader to picture the items that Rohrig asked about and probably concluded that they would not use/buy those items. Rohrig also used rhetorical questions when he asked “why go artificial?” and “Why bother with artificial, or synthetic, food coloring?”. Through asking these questions, the author causes the reader to think about the possible pros and cons of going artificial. This persuades the reader to think that artificial colors might be better than the other options, therefore, when Rohrig gives his reasons why artificial colors are important the reader is more likely to agree since the reader has probably already come to that conclusion. Rohrig effectively uses rhetorical questions to persuade the