Brick And Mortar Retail Case Study

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A brick-and-mortar retail establishment is one that operates from a physical storefront, as opposed to other common retailing methods such as mail order catalogues or online shopping. Basically, it is a business which deals face to face with its customers in a store or building.

What are the main categories of brick and mortar stores? (description; main players; TG; level of rivalry; how have they changed in the last few years?)

- Clothing and accessories
Basically the fashion retailing can be classified into two based on the type of clothing stores. First is online clothing stores and second is Brick and Mortar clothing stores. Fashion retailing in the modern world consists of two primary classifications of clothing stores. Some of the most
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It was focusing more on expanding its business in the international market say China and India. It plans to launch 40 franchise Gap stores in Delhi and Mumbai in 2015 along with a partnership with Arvind Lifestyle Brand Limited.

BRICK AND MORTAR IN THE INDIAN CONTEXT

How have brick and mortar stores developed in India over the last decade?

- Entry of foreign players
• Walmart
In 2010, Bharti Walmart as a joint venture opened its first store. They opened about 20 stores. Their partnership dissolved in 2011. Recently Walmart opened its 21st store in Agra. Walmart India operated under the Best Price brand. Walmart India sources food items, plastic ware, glassware, brooms, mattresses etc from Uttar Pradesh. In India, Walmart India operates the wholesale stores in nine states.

- Supermarket chains
Some of the main supermarket chains developed in India in the last decade are-

• Reliance Fresh - 2006
Reliance Fresh stores were founded in 2006 as part of Reliance Industries of India. It already has 1691 Reliance Fresh stores across India. Reliance stores sell fresh fruits, vegetables, groceries, dairy products.

• More. -

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