Britannia Company Essay

Chapter 1: Company Introduction

We demand the best of ingredients and package their natural goodness in our products, without compromise.

1.1 Company Portfolio

Britannia Industries Limited (BIL) is a major player in the Indian Foods market with leadership position in Bakery category. Its brand portfolio includes Tiger, Marie Gold,

Good Day, 50:50 and Treat. The Company was born in 21st March of the year 1918 as a public limited company. It is promoted by Wadia Group, which, through a holding company called Associated Biscuits International (Holdings), owns a 51% stake in Britannia Industries. The remaining 49% of shares is held by financial institutions and the general public

The Company 's plants are situated in Kolkata in East India, Delhi, Uttarakhand and Bihar in North India, and Orissa.

of sample for retailers: 552

No. of sample for Vendors: 23

No. of sample for consumers: 138

Point of data collection: Consumers, Retailers, Wholesalers, Distributors and Suppliers

3.4 Limitations

Time will be a major constraint, in completing the project. As the project is very vast and there is paucity of time.

Retailers may be biased while giving information on different competitors.

The study is limited to the Delhi, Ghaziabad, Gurgaon and NOIDA region giving less importance to other cities under NCR.

The seriousness of the respondents and their ability to justify their answers may also be a limitation.

3.5 Data Collection

Data Type: In this research the type of data collection is

Primary data

Secondary data

Research is based upon various types of information .data which is used in the research work can be categorised under two head namely -

Primary data:Primary data are that which are collected afresh and for the first time and thus happens to be original in character. Various methods which were used to collect primary data were-

Observation method:In this method the information is sought by the way of direct observation without asking the