British Airways Marketing Strategy

For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive

Loblaw’s approach to these sustainability issue is to join the carbon disclosure project which gave Loblaw’s a score of 82% in 2015. The disclosure report indicates that Loblaw’s uses a specific climate change risk management approach where a boards of directors meet every six months or more to discus concerns. The environment polices discussed are then incorporated in Loblaw’s business. The main focus to address pollution and global warming are reducing electricity usage, fuel consumption, refrigeration leaks and reduce waste (Michaud, 2015). Now, Walmart and Metro are also involved with the carbon disclosure project.

Therefore, investing in rail project can boost the economic development by providing estimately 24,000 jobs for each billion dollars of investment. (David Randall Peterman, 2013) Besides, building the high speed rail in US can also reduce the energy consumption as well as carbon emission. Based on the California High Speed Rail Authority (2016), HSR only consumes one-third the energy of air travel and one-fifth the energy of automobile travel. The most important is adopting the HSR can mitigate the congestion problem in the US.

• The first is to be profitable, which provides a basis for Boeing's success. • Campbell (2007) defines eight propositions under which companies fail to meet or successfully exceed the minimum behavioral standard for corporate social responsibility. These propositions relate well to Carroll’s four factors in that the first two propositions identify that operating profitably and in a healthy economy increases the likelihood that a company will engage in socially responsible activities (Campbell, 2007). • Boeing is the world's largest aerospace company and the leading manufacturer of commercial jetliners and defense, space, and security systems (Boeing: About us, 2013).

0) Air Canada is the largest airline available of the Canadian market, founded in 1937. Air Canada is the world’s tenth largest airline with passenger revenues of $13.8 billion. Air Canada is a founding member of Star Alliance, providing the world 's most comprehensive air transportation network. 1c) Air Canada Cargo or Air Canada Vacations are some of unique services that Air Canada provide. Air Canada Cargo provides direct cargo service worldwide.

For Europe, the financial crisis led to the credit crunch. In the run-up to Christmas 2008, result from the employers has no enough money, many employees will not return to work until January 19 (Guardian newspaper, 2008). It can be seen, the British real economy faces severe challenges. Once the financial crisis severe abnormalities, affecting the scope is unprecedented, and even leads to bankruptcy in some countries, such as Iceland (IMF, 2011). The

Aviation is vital part of the United Kingdom. It is not only crucial in sponsoring almost 1 million jobs and £50 billion of GDP, providing around £8.7 billion in taxes to the Treasury of the country, but aviation is also fundamental to the success of economic benefits from air transport in the United Kingdom (Roberts-Hughes, 2014). Aviation supports exports, services, manufacturing, foreign direct investment and of course tourism. This sector gives us opportunity for the holidays and visits of family and friend in different parts of a country and also around the world.

Recognising that created nations are primarily in charge of the present elevated amounts of GHG emissions in the climate as an aftereffect of over 150 years of mechanical movement, the Protocol puts a heavier load on created countries under the rule of "normal however separated obligations. " The Kyoto Protocol was embraced in Kyoto, Japan, on 11 December 1997 and went into power on 16 February 2005. 184 Parties of the Convention have approved its Protocol to date. The Kyoto Mechanisms Under the Treaty, nations must meet their objectives basically through national measures.

Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.

2.1 Ownership By doing research on a British airways, it is vital to mention about the ownership and company organizational structure. The British airways is one of the most popular companies which has high prestige around the world. British airways offers Public limited company. Public limited company (plc) is a bounded liability company whose shares may be loosely sold and merchandised to the public and whose shares may be listed on a stock exchange. They are the only kind of company that can increase money by realization shares to the society.

In this way, the majority of the nation, if not the world, can instantly participate in slowing climate change. Alternative energy innovations for the consumer would require proper advertising to be successful. Popular advertising techniques in the twentieth century included relating products to the concept of freedom, and many incorporated liberty in their brand names. Throughout the history of the United States, it has been proven that freedom sells. In a broader sense, Americans are conditioned to equate anything labeled with freedom or liberty as being patriotic and supporting their country.