British Airways Swot Analysis

British Airways (BA) is the flag carrier airline of the United Kingdom and its largest airline based on fleet size. It is the huge business of international flights to international destinations. British Airways was establishes by United Kingdom government in 1972 and managed by two nationalized airlines corporations, i.e. British Overseas Airways Corporation and British European Airways. On 31st March 1974, Cambrian Airways, Cardiff, Northeast Airlines, and Newcastle upon Tyne got merged to form British Airways. Being United Kingdom’s leader in airline operations, British airways have faced an increase in competition over the last 10 years. Thus they have to contend with an increasing amount of the market share.
TASK 1
1.1 Identify the purpose

BA became the first airline in Europe to allow their customers to use their handheld electronic devices during taxiing, take-off and landing by following the procedure of Civil Aviation Authority. They have continued to the use of technology to improve customer service.
 Mission: A mission is a general expression of the overriding premise of the organization, which ideally would be the line with values and expectations of major stakeholders and minor stakeholders. British Airways having their mission to enhance the stability and quality of life through innovations, care and optimisms. It is likely to be concerned with the overall purpose of the organization also with its scope and boundaries.

1.2 Describe the extent to which an organization meets the objectives of different stakeholders
The stakeholders relationship model explains what the connections between the organization and its stakeholders are, and what extent they are influencing each other. Good knowledge of groups involved and understanding of the stakeholders can help the company raise its value and profile. “British Airways” has a great number of different stakeholders group, only ten of them are considered the most dominant.
Different stakeholders of “British Airways”

The command economy is a key feature of any society which is communist like China, Cuba, North Korea and former Soviet Union. In some operations of “British Airway” command economy is used to command the service criteria and new technology production.
 It is also known as the planned economy, command economies are unable to efficiently allocate the goods because of knowledge problem also termed as the central planner disability.
 Free Enterprise: an economic restriction where few restrictions are placed on business activities and ownership by government. In this system, governments generally have minimal ownership of enterprise in the market. This system aims for limited restrictions on trade. The movement looked to reduce ownership and other related