British Paint Case Study

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British Paint’s advent in India dates back to 1947, though its genesis was in 1919 in Britain. As a Paint Manufacturer we gained huge popularity in India due to our wide and vivid range of industrial and architectural coatings, post which we were renamed Berger Paints in 1983. The initial brand name was however, reintroduced as an SBU of Berger Paints India Limited in 2009. Headquartered in Delhi, we have served varied project verticals both in the industrial and retail sectors. With 45 branch offices and 12000 channel partners spread over the length and breadth of the country, British Paints offers a wide palette of decorative and generic industrial paints and coatings, manufactured at dedicated units located in Uttar Pradesh and Jammu & Kashmir. Ranging from decorative paints like texture and enamel paints or waterproofing solutions like Dr Seal-It, British Paints has a solution to all home surface…show more content…
The range of decorative materials includes interior emulsions, acrylic distempers, exterior emulsions, texture paints and cement paints, enamels and wood grain finishes. The surfaces on which these paints can be used are plasters, including concrete interior plasters, hard boards and other building boards, false ceilings, cement sheets and asbestos sheets, brickwork, concrete stone, metals and wood Waterproofing: British Paints offers the most advanced waterproofing materials, besides a wide range of decorative, ancillary and industrial products. There are four types of waterproof coating – Dr.Seal It Britproof LW, Dr.Seal-It Britproof LW Plus, Dr.Seal-It Britcrete URP and Dr.Seal-It Shieldcrete URP. These can be used in terraces, balconies, toilets, masonry walls, slopping RCC roofs, etc. They are also apt for repairs to RCC members, and for repairing mortar and concrete structures damaged by water
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