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British Petroleum Case Study

796 Words4 Pages

1 Oil’s Troubled Water
British Petroleum (BP) is one of the biggest oil and gas industry in the world. They owned 21,000 services stations worldwide and their brand is most trusted in the world. Then an incident occur in 2012, where BP Deepwater Horizon oil rig has exploded that causes 11 deaths and oil slick at the Gulf of Mexico. BP is being fined billion of dollar by the US government and need to compensate the others that affected by it.

1.1 Political Factors
Most of the oil reserved in the worlds are owned by the nation government. Due to the incident, BP is under pressured by the huge fined and they are lacked of expertise in solving this problem which is a political for them. Not only US government are involved but other oil industries …show more content…

Then again they have to pay the huge fined to the affected country and other oil industries. The opportunity that they can overcome this is to have a small alternative energy on biofuels and wind power, which may help them to cater other country that may have regulate their nation to reduce carbon dioxide emission in using more eco-friendly energy. One of the threats that BP may be facing is to close down their other operation in order to balance the fined that they need to pay and also the restriction of business in the US that have been imposed by the US …show more content…

1.4 Technological Factors
A new technology called fracking has been introduced in extracting gas by breaking underground rock. By using this new technology, it will increase the supply of gas and double the amount. However, the threat with this new technology is the price of gas may reduce, due to more supply. BP can take this opportunity to invest this new technology in order to compete with the other industries but the down side is, they need to employ new high skilled workers to use this new technology. Besides that, BP can invest to a greener technology such as of biofuels and wind power.

1.5 Ecological Factors
In the United Kingdom (UK) the number of usage of motor vehicles have been drop and more usage on train. This shows that UK may imposed a high tax on carbon dioxide emission usage in order to stabilize the

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