Brunt Hotels Case Study

In the business world, expansion is always the dream of all entrepreneurs, but moving beyond the national border is always not only complex, but requires a great deal of consideration. In fact, it can even be dangerous, but know exactly what to do and how to do pays off in the long run. It is vital for companies to know exact what motivates them to go abroad before take the steps forward. This paper analyze and answer some key questions that must be Brunt Hotels must settle before expanding abroad.

(Activity A) Based on the information you have at the end of Part 1, what do you think the key priorities should be?

For Brunt Hotels to successfully carry out their activities abroad, these group must first recruit and train management personnels. In fact, one cannot become an international manager at a brink of an eye. Therefore, expanding abroad requires early recruitment and training of special task force that can successfully work and train the host country personnels. As the first priority, this will eventually test the strength of the Brunt Hotels management. These people will definitely serve as the backbone of the newly acquired branch and therefore must be provided with the needed training.

According to Muurainen (2016), “operating in new countries with second-tier people won’t work”. This statement simply implies that one can be very productive back at home but may not do the same in a foreign country. As it is well-understood, there are a good number of hindrance