Bsbg402b Analysis Of Consumer Behavior

BSBMKG402B Analyze consumer behavior for specific markets

Assessment Task 2: Project – Consumer behavior analysis
A summary of domestic consumer participation in Aboriginal tourism experiences. You should include:
Key information about the demographics of domestic consumers participating in Aboriginal tourism experiences, as well as their general attitudes towards participating in Aboriginal tourism experiences.
Age: between 10-60
Place of birth: Australian territory
Disability: disabilities are allowed to travel but will be considered particularly. education: every level of education first language: English gender: Both male and female household income: $ 30,000+ indigenous Australian: Local and foreign tourists languages spoken at home: English

pursuing cost leadership or product differentiation within a specialist market segment:

Directly target to the interested customer and offer a special price.
Customer will pay less and receive a particular needs.

– How influences on consumers have been taken into account in the recommended marketing strategies. social: Cultural factor are coming from the different components related to culture or cultural environment from which the consumer belongs economic: If the economy is strong, consumers have more purchasing power and money

How the recommended marketing strategies have been developed to take into account any legaland ethical considerations, as well as Destination NSW budgetary requirements. anti-discrimination legislation:
Everyone will be treated equally consumer laws including appropriate state/territory legislation: guarantees your rights when you buy goods and services ethical principles:
Fairness and Truthfulness

Include a summary of the information sources that you used to conduct the research and