Btec Business Level 3 Unit 1 P2 Business

P1, P2, P4

Task 1:

Consumer Behaviour:

Consumer Behaviour is the customers attitude and reaction towards the businesses product and service.

Marketing environment:

The market environment is made up of the internal environment, micro environment, macro environment.

Segmentation:

This is when the marketing structure is split up into different segments to make it easier.

Branding:

This is when a product is manufactured by a certain business. They will have a logo to show its theirs.

Logistic and Distribution:

This is when a business chooses where it is going to distribute their products and services.

Product Management:

This is where the business manages their products.

Advertisement and Promotion:

This is where they advertise and

Marketing in Society:

Where a business markets their products/service to the current popular society.

Task 2:

Growth Strategies:

Growth strategies is planning on how you can expand the size of your business . To do this you need to plan things out and find ways in which you can increase parts of your business, such as customers, finance, location and marketing.

Survival Strategies

Task 3:

Branding:

Branding is all about making your product apart of your business, this means doing stuff such as putting your logo on products to display it is yours.

Task 5:

Relationship Marketing:

Relationship Marketing is all about building a good relationship with the market.

Task 6:

John Lewis and Selfridges use marketing research to find out the quantity of what they can sell compared to the quality, from this they can decide what the best thing for their company is.

They will then look at the primary and secondary sector of their business to make sure they are getting good resources from a good place.

Task 7:

John Lewis Selfridges

Consumer Behaviour Both are high end and customers have high expectations on both of them. Both are high end and customers have high expectations on both of

John Lewis and Selfridges both have their own brand of products to sell to their customers.

Logistics and Distribution John Lewis distributes their products online and in major cities in the United Kingdom. Like John Lewis, Selfridges distribute their products online and in major cities in the UK such as London.

Product Management They both have similar product management. They both have similar product management.

Advertising and Promotion Both businesses advertise to more middle/upper class customers, to gain more. Both businesses advertise to more middle/upper class customers, to gain more.

Public Relations As they are high end and offer good standards they have good public relations as they are satisfied. As they are high end and offer good standards they have good public relations as they are satisfied.

Market Research John Lewis and Selfridges are rivals except Selfridges is for slightly richer people, therefore John Lewis will have to research about rival companies they can compete with that are more on their level such as Marks and Spencer. Selfridges and John Lewis are rivals, but as Selfridges is for richer people it will compete with people higher up like