Btec Business Level 3 Unit 9 P3
Audience Profile
My target people would use my product because it gives them energy and it tastes nice. It could be used for leisure because you can relax and drink a nice drink. It can be bought as a treat because someone might not be able to buy or find one so if they are given it they will be happy. (Practical?) It is for the home because you can drink it at home. You can take it to work to drink it because it gives you energy and can help you through the day. You can have the drink any time of day/week/month/year because it is specially designed so that it tastes exactly the same even is its cold or warm. It is not healthy because it is full of unhealthy acidic ingredients. It doesn’t affect your education. It is not essential for living. It shouldn’t be very fun to drink but you could be having fun when you drink it and it gives you energy to have more fun. It won’t
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The adverts work on buses because busses are big and people look at them and they don’t have the choice not to look at them much. The advantage of buses moving around is that the advert can go around a whole city. But it has a disadvantage because if they are moving around continuously then the people only get a few seconds to see them, this is why bus adverts need to have less words and more images so the reader can read the whole advert in about three seconds, then look at the illustrations for a second. The people who put the advert on the bus could pay the driver to drive a bit slower so the people reading the advert have more time to read it because the bus will be going past the person for a longer time. If the advert can’t be read then the person looking at the advert won’t know what the advert was about and so the advert would have been pointless because no one knows what it is
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