Bubble Tea Research Paper

Bubble tea is a brought into the world in the early 1980s in Taiwan. The name covers a wide variety of refreshing flavored fruit and milk teas, served with tapioca balls as a finishing topping. In Chinese, these characteristic balls are referred to as "pearls". Likely because the recent term is spoken similar to the English word "bubble", the drink has come to be known as "bubble tea".

The tapioca balls is a starch-based product made out of cassava. They are served in different flavors in the bubble tea. The chewy structure of the balls combines really well with the sweet flavor of the drink. The beverage can be served both hot or cold and is a combination of a refreshing drink and an exciting snack.

HOW DID 8TEA5 BEGIN?

Herdjie a.k.a Chi was a successful rock-star guitarist with everything he could wish for. But somehow he felt like there was something more to life. He felt a calling from deep within. Something told him that he was meant for bigger things; to make a change to the world, and be a part of it. Chi started travelling

In order to bring the original Taiwan taste to the customers in the Netherlands, the raw material and production machines of bubble tea will be produced in Taiwan, and import to Holland.

5.6 Promotion Strategy:

The bubble tea café will spend a small amount of time on advertising and a large amount of time on word-of-mouth promotion. A clear cut poster with the logo, pictures and the information of bubble tea will be pasted in front of the entrance. Five taxis will be paid to be paint by the bubble tea advertisement. In the first few weekends, several people will be hired to conduct free taste activities around the bubble tea cafe. A loyalty card will be sent free for customers. Consumption of one cup of bubble tea will get a stamp on the card. When collecting 10 stamps the consumer can get one cup free.

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