Buc Ee's Essay

The Texas-based convenience store Buc-ee's has experienced immense success and met the needs of their customers through a variety of marketing strategies that can be defined as being devoted to either price, promotion, place, or product. For example, Buc-ee's utilizes a 'promotion' strategy to develop a reputation as a customer-friendly store by ensuring that their enthusiastic employees consistently welcome and greet customers as they come in. This, in turn, builds a brand of loyal, devoted customers, while also creating familiarity between workers and frequent shoppers. Moreover, Buc-ee's applies promotion strategy through their discernable, famous beaver mascot, which is both their logo and appears on a substantial amount of their products. The prevalence of the mascot character instantly makes their brand and advertising more recognizable than others, and is significantly likely to attract new customers unfamiliar with the store. Many ecstatic customers even wear the Buc-ee's merchandise as part of their everyday clothes: Buc-ee's, in a way, has evolved into a symbolic figure that local Texas populations identify with, as the logo and the experience associated with the store has become representative of both the culture and pride of those respective areas.

Many of these products, such as their fudge or brisket, have achieved extensive acclaim for their quality, and continues to drive customers back to buy