ipl-logo

Textual Analysis Of Bud Light Ads

630 Words3 Pages

The Ultimate Fantasy

While flipping through the television at any given point in the day, you are sure to find commercials starring stick thin women prancing around with little- to no clothing on. Usually, these advertisements do not have much to do with the product the company is trying to promote. Instead, they focus on the attractive women who are the focal point of the ad. It as if the companies are trying to seduce men in order to get them to try their new products. Bud Light is a company that is known to use this method of advertising. This technique is used in many alcohol advertisements and promotes temptation.
Women first started appearing in alcohol advertisements in “the beginning of the 20th Century, [but,] most alcohol ads were minimalist and abstract” (Wilkerson 1). These types of ads were paintings, or prints that featured women serving alcohol to men, not drinking it. It was not until the late 50s and early 60s when women were shown drinking the alcohol being promoted. It was around this time when the ads …show more content…

It is a Bud Light Lime commercial titled “The Ultimate Fantasy”, and was created for the UFC Fight Night in 2012. The first scene in the commercial shows a pretty lady squeezing lime juice down her cleavage. Then, the camera pans out to show her whole body, slow motion, from head to toe. In short, it is forty-two seconds of a nearly naked lady, rolling around in limes, speaking in a seductive tone, batting her eyelashes asserting that Bud Light Lime is all anyone would need to have the perfect night. She even insists that she is “the perfect fantasy”, which is suggesting that breasts and booze are all men dream of. The overall tone of this commercial is mysterious and provocative. The actress in it has a flirtatious, playful composure throughout the ad. By focusing on the girl in this ad, Bud Light was aiming to please men, which are their primary

Show More
Related

  • Summary Of Sex Lies And Jesus Is A Brand Of Jean Kilbourne

    1353 Words  | 6 Pages

    The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

    Read More

  • Budweiser Pupy Love Essay

    884 Words  | 4 Pages

    Budweiser is a well-known brewing company that sells its distinguished beverage, yet the company’s commercials are not typical of what one might expect in any way. While many people consume beer during the Super Bowl, Budweiser chose to productively advertise by alluring to the heartstrings of customers through the commercial, “Puppy Love.” Rather than marketing Budweiser beer and linking it with drinking and having a

    Read More

  • Rhetorical Analysis Of Learning Sign Language By Wells Fargo

    880 Words  | 4 Pages

    The commercial uses everyday scenes. We see these women have jobs, ride the bus, live in a house, and do other every day activities. It uses cultural aspects in the fact that the women are lesbians and they adopt a Hispanic child who is deaf. This commercial was part of a campaign that Wells Fargo released. The company is trying to communicate that they have a diverse group of customers who all have their own needs.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • What Are The Four Categories Of Men And Women In Advertising

    279 Words  | 2 Pages

    In the article Men’s Men and Women’s Women, Craig says there are four categories that are used in advertising. Craig calls “Women’s Men” and “Women’s Women” if the portrayals of men and women in ads aimed at women at home during the daytime hours, and if the image of men and women in commercials aired during weekend sports telecasts, it is called “Men’s Men” and “Men’s Women.” The main characters in the first commercial “Man Up” from Miller Light are a female bartender and a man as a customer, and this commercial fits into the Men’s Women. According to the article, Craig explains most women are portrayed in this category as physically attractive, slim, and usually young and white, frequently blond, and almost always dressed in revealing clothing.

    Read More

  • A Rhetorical Analysis Of Best Budweiser

    890 Words  | 4 Pages

    With the advertisement not being very masculine, it immediately appeals to females due to the sad tone, demonstrated by the absence when the pony and puppy are not together. The advertisement could also appeal to young children because of the use of animals, such as the puppy and pony. However, the advertisement most likely appeals the men the most, those of legal drinking age because of it advertising beer. Appealing to different audiences is crucial from a marketing standpoint, bringing in more consumers. The tone of the advertisement goes from very sentimental to happy.

    Read More

  • Budweiser Rhetorical Analysis Essay

    1658 Words  | 7 Pages

    This adds to the style of the advertisement; this whole commercial has a dramatic feeling to it. Styles in advertisements can be anything from humorous to scientific. They provide creative direction and can be very effective if executed well (Pack, 2017). Not many words are spoken throughout the Budweiser advertisement; they do not need to be. The song “Stand by You” is played at the right pace throughout the commercial and gradually gets more cheerful towards the end once the cans of water are shipped off.

    Read More

  • Rhetorical Analysis Of Budweiser's 'Puppy Love'

    1064 Words  | 5 Pages

    This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

    Read More

  • Super Bowl Rhetorical Analysis

    780 Words  | 4 Pages

    The Budweiser commercial seems to be trying to put out the message to not drink

    Read More

  • Use Of Stereotypes In Bud Light's Yoga Super Bowl Commercial

    946 Words  | 4 Pages

    Bud Light; a beer company founded back in 1852 by Eberhart Anheuser Adolphus Busch is know commonly known as “our nation’s favorite beer”. Known for producing such light beer that lets us all have a great time, when Bud Light’s Super Bowl commercials come out year after year, viewers can’t help but to laugh. In Bud Light’s 2014 “Yoga” Super Bowl commercial though, many didn't find it very laughable. This video takes on sexist ideas and stereotypes that empowers men over women through their gender roles in the ad. Bud Light uses elements such as the gestures of men and women, the clothing they are wearing and the diction spoken by the yoga instructor in this commercial to try and sell their beer to men, their target market, around the world.

    Read More

  • Essay On Slimming Advertisements

    1023 Words  | 5 Pages

    Firstly, it is quite normal to see the model in the ads wear little clothes or put focus on the leg and breast to draw attention .According to Printed slimming advertisements in Hong Kong paper (2015),it indicated that these marketing strategies are treating women as sex objects which belittle the status of women since some ads portray women has to be slim to please men, for example describe fat women won’t get a boyfriend, but the slim do ,which has advance the idea that women is just a subordinate to man, and this will also affect the public perception of women. Therefore, slimming ads should be prohibited to protect women’s gender equality

    Read More

  • Old Spice Commercial Analysis: The Man Your Man Could Smell Like

    1128 Words  | 5 Pages

    This Old Spice commercial starts in what appears to be a bathroom, with the shower running in the background. The narrator is standing in the middle of the room with a towel wrapped

    Read More

  • The Man Your Man Could Smell Like Analysis

    967 Words  | 4 Pages

    Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the

    Read More

  • Rhetorical Analysis: The King Of Beer

    839 Words  | 4 Pages

    The Budweiser advertisement uses allusions and images

    Read More

  • Milk Advertisement Analysis

    926 Words  | 4 Pages

    The very first advertisements used basic humor, but as the campaign grew, they began partnering with

    Read More

More about Textual Analysis Of Bud Light Ads

Open Document