Jetstar Pacific Airlines: A Case Study Of Southwest Airlines

Chapter2 Literature Review

1) Flight experience

Started from 1980s, the air transportation industry has intense market competition and many countries deregulation the controls on the air transportation (Ko,2010). Numerous researchers have reported that airline management and strategy under a competitive in full-service carrier (FSCs) market (Bailey et al. 1990 and Strassman ,1985)observed that in the USA. Asia regional markets have more airlines and larger airplanes in general than Europe or North America, is a large international routes. It is easier to get into different destination (Swan ,2002) .

2) Willingness to pay

With reference to J. Rose, D.A. Hensher,2004, they mentioned stated choice method for design attributes and related to the

Snyder, Canisius College, USA, behavior-Performance Factor and Price-Convenience affect customer satisfaction. With satisfied customers engaging in more word-of-mouth (Holmes and Lett, 1977; Swan and Oliver, 1989; Brown et al., 2005;Babin et al., 2005). Others have found a negative relationship – with dissatisfied customers engaging in more word-of-mouth (Bearden and Teel, 1983;Westbrook, 1987; Hart et al., 1990). Other studies have not found any significant direct relationship between the two constructs (Engel et al., 1969; Bettencourt, 1997) Revealed that satisfaction plays a direct role in enhancing passengers’intentions to become involved in word-of-mouth activities and repurchase. ( Gour C. Saha and Theingi

SEM model was testing and used all possible factors measuring the constructs. Ching Fu-Chen(2008) The collected survey data were propose on SEM model and hypothesized paths are tested. The measurement and structural models are tested using the LISREL 8 structural equation analysis package (Joreskog and Sorbom, 1989). Analysis to examine the perception and overall expectation, which factors affecting consumers’ choice.

Secondly,

In this regard, most of the literature did not go into details which tangible or intangible quality people cares, most studies just state which factors is important but didn’t rank the factors. Through analysis and test by using the structural equation model (SEM) direct, indirect and total effects were compared on the basis multiple relationships. Factors of consumers’ choice (Yunus,2013), such as consumer trust, value, and loyalty in relational exchanges, business-to-business electronic information exchange,

E-commerce (Smith, Barry C; Gunther, Dirk P2001)and production and marketing (Lu, Wen-Min; Wang, Wei-Kang2012). Assessing the factors affecting customers’ choice on low-cost carrier (LCC) and full-service carrier