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Budget Hotel Case Study

841 Words4 Pages

Hospitality division especially Hotels is a vital part in a tourism industry in every country, including Malaysia. Hotel industry is one of the most competitive industry where new hotels are opening every other week in different part of the world, either is a budget hotel or a five stars establishments.

The growth of international tourist arrival by January to May 2014, Malaysia welcomed a total of 11.53 million (11,532,859) tourists, registering a hike of 10.1% compared to 10.48 million (10,478,419) tourists for the same period last year.

With the increasing number of tourist arrival in Malaysia, the growth of hotel is also keep increasing every year. As recorded by Ministry of Tourism and Culture (Licensing Department), in 2014 there are …show more content…

What is the meaning of CSFs and how does it works?
2. What are the CSFs for Budget Hotel in Malaysia?
3. What are the most influential factors effecting the success of budget hotels in Malaysia?
4. What areas should budget hotel in Malaysia focus on to better serve their guests?

Research Objectives
The objective of this study is generally to understand the concept of Critical Success Factors of Budget Hotel in Malaysia and how the customer viewing this factors and determining what are really important.
The main objective of this research paper is to study critical success factor in Budget Hotel in Malaysia, what makes the customers choose to stay in budget hotel instead of other type of accommodation out there.
Research objectives proposed in the study will help the reader to have a better understanding in Critical Success Factors for Budget Hotels in Malaysia and its relationship with hotel’s performance.

Research objectives in this research paper particularly aiming to:
1. To identify the concept of Critical Success Factors (CSFs).
2. To identify CSFs for Budget Hotel in Malaysia.
3. To identify the most influential factors that effecting the success of budget hotels in

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